Kodak poised for a comeback?

Posted Jan 2nd 2007 10:15AM by Randall Bennett
Filed under: Products and Services, Eastman Kodak (EK)

Kodak's had a hard time over the past ten years. With the advent of the digital camera, Kodak's tried and true business model of cheap cameras and expensive film didn't translate too well. With lackluster digital offerings, especially when compared to its European and Japanese competitors, some worried Eastman-Kodak's (NYSE: EK) financial future wasn't exactly a "Kodak Moment." Now, it looks like Eastman-Kodak is kicking off a new digital push. Their new "fully featured" cams feature facial recognition, intelligent color metering, and integrated GPS.

Taking a page from "viral marketing 101," the company produced a pretty funny internal video, then posted it on YouTube.

It's definitely a refreshing video. Nice to see someone else hated the Advantix system... plus a resurgence of the "Kodak Moment" wouldn't be so bad. Although, I'm not sure the schmaltz really goes to 11 just yet; we'll have to see at next week's Consumer Electronics show.

[Via Engadget]

Tags: digital camera, digital photography, DigitalCamera, DigitalPhotography, eastman, eastman kodak, EastmanKodak, ek, photography

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Reader Comments (Page 1 of 1)

1-03-2007 @ 12:41PM

Ira Lee Newlander said...

As a longtime shareholder and husband of a portrait photographer, I long for the days when a picture was worth a thousand words and the words had meaning.
Let's get some quality portraiture back in the annual report!