The news seemed so lovely, so sudden, so decisive: effective tomorrow first thing, Starbucks Corporation (NASDAQ:SBUX) stores in my hometown, Portland, and in several other major cities (including Seattle, San Francisco, and New York) will replace all trans-fat loaded treats with versions that are free of the artery-clogging stuff.You'd think I'd be happy. After all, I'm the one who rails on companies for using trans-fats in their foodstuffs, and examines grocery store labels so carefully I did a whole photo essay on it. And both I and my adorable, sugar-crazed kids are frequently found at our local Starbucks, eating the chain's doughnuts, its Cranberry Bliss Bars, its glazed, colorful cookies.
But here's the thing: I didn't realize Starbucks treats had any trans-fats! In announcing this proactive and kind move, Starbucks shook the very foundation of my blissful ignorance. Heading immediately over to Starbucks' web site, I pull up the nutrition information for my local store (since treats are baked locally and different stores have different offerings, each "zone" has its own nutrition sheet). And I am floored.
I scroll down the list under the "trans fat" column. The muffin category is all zeros, lovely, but: we don't really eat muffins. I fearfully proceed straight to doughnuts.
Ouch.
"Top Pot" doughnuts, which my 20-month-old son eats almost every time we go, have a whopping SIX GRAMS of trans fats. To put this in perspective? There aren't half so many trans fats in one serving of unreformulated margarine (a huge no-no on my list of foods to avoid). Label scourer that I am, my children don't eat this many trans fats, assuming no Starbucks visits, in a normal week.
Other big violators in my local store (and all treats I've sampled at least once): the espresso fudge brownie, eight grams trans fats; the toffee almond bar, 3.5 grams trans fats; the apple fritter, seven grams trans fats; and the organic blueberry bar (organic! trans fats are *so* not organic), four grams trans fats.
Somehow, I never thought to look this up. And the hungry feeling in the pit of my stomach (I experience it every afternoon around this time) turns to sickness just thinking about it.
I'm heading to Starbucks tomorrow to try a couple of the treats that I used to eat guilt-free and evaluate: have they changed with the reformulation? Will I miss the trans fats? (Not intellectually, I'm sure.)
You can bet I'll be the one with the grumpy look on her face.
Ouch.
"Top Pot" doughnuts, which my 20-month-old son eats almost every time we go, have a whopping SIX GRAMS of trans fats. To put this in perspective? There aren't half so many trans fats in one serving of unreformulated margarine (a huge no-no on my list of foods to avoid). Label scourer that I am, my children don't eat this many trans fats, assuming no Starbucks visits, in a normal week.
Other big violators in my local store (and all treats I've sampled at least once): the espresso fudge brownie, eight grams trans fats; the toffee almond bar, 3.5 grams trans fats; the apple fritter, seven grams trans fats; and the organic blueberry bar (organic! trans fats are *so* not organic), four grams trans fats.Somehow, I never thought to look this up. And the hungry feeling in the pit of my stomach (I experience it every afternoon around this time) turns to sickness just thinking about it.
I'm heading to Starbucks tomorrow to try a couple of the treats that I used to eat guilt-free and evaluate: have they changed with the reformulation? Will I miss the trans fats? (Not intellectually, I'm sure.)
You can bet I'll be the one with the grumpy look on her face.
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Reader Comments (Page 1 of 1)
1-02-2007 @ 8:57PM
Big John said...
Wow man... calm down a little bit. If you are such a hardline label reader, shouldn't you have read them ahead of time? "Trans-fats" just seems to be a giant buzzword right now, to be honest. It's the carb craze/low fat craze all over again. I don't expect local bakeries to suddenly snap to public outcry (if you can call it that) after New York banned them. Throttle back a bit.
1-02-2007 @ 9:46PM
Annie said...
Well...better health for those who eat there...I'm 40 and only went there once...and bought NOTHING...hmmm.. I guess I will not worry about their trans fat free products! :)
1-02-2007 @ 10:06PM
Jeff said...
The food industry thrives on minimal disclosure, wherever possible. Deli meats (% water added, nitrates, binders), fast food, baked goods, and non dairy creamer (frappucino?) are excellent examples where you buy over the counter but have to look hard for nutritional statement content. That's frequently an oxymoron, since most of this crap has no nutritional value. I'm not sure what's in Starbucks blended products, but I won't touch it. Have you ever seen an ingredient statement for non dairy creamer? That's frightening.
1-02-2007 @ 10:22PM
Dirk Dorkelson said...
>>>"Trans-fats" just seems to be a giant buzzword right now, to be honest. It's the carb craze/low fat craze all over again.
1-02-2007 @ 10:24PM
Dirk Dorkelson said...
Not sure why it cut off my comment, but here goes, re: poster No. 1:
Do you know anything about trans fats at all? About how they're a fat created in a laboratory (to save the food industry money) and that our bodies are incapable of digesting them? That they just stay in our bodies lining our arteries until we die? That they not only raise your levels of bad cholesterol dramatically but lower your good cholesterol as well? That the recommended daily intake according to many dieticians is zero?
Trans fats are basically a low-grade poison, and the demand for it to be taken out of the food supply isn't the same as the pressure applied to companies to offer lower fat/lower sodium offerings. This is an entirely different animal, not some diet fad so that people can lose weight.
1-02-2007 @ 10:40PM
mystersage said...
You would think, a donut is deep fried, duh, so it can't be *all that healthy*, so I don't see why it comes as such a shock that they have trans fats. Strict label readers wouldn't touch a Hostess donut, why would you think a Starbucks donut would be any healthier? Because it's "Starbucks"? They are good, don't get me wrong, I occasionally enjoy a mocha there, but I realize their bottom line is not my health!!
1-02-2007 @ 11:52PM
hannah said...
forget about the trans fat, someone needs to cut down on her caffeine. chill . . . it's a good thing.
1-03-2007 @ 12:31AM
Victor said...
Hey alright! Lard doughnuts are back!!! For the past 30 years the medicos have been soapboxing on weak science. No we find that great-grandma ate healthy after all. Lard fat is better than syntho-Crisco-crap. and vegetable oil? Pure crap, all syntho.
Solution? Walk to Starbucks, get ONE lard doughnut and walk home and chop wood. Food is to be enjoyed not to be medicine.
1-03-2007 @ 1:46AM
r. noonan said...
I don't know how to say this in a kind way... but whether there are trans fats or not, you should NOT be giving a 20 month old donuts every time you visit a coffee shop. I rarely go to Starbucks, but when I do, I see a lot of kids there doing the same - eating sugar/fat bombs bigger than their heads. This is just plain not healthy. One other comment: they are taking the trans fats out of the pastries. But what about those egg-mcmuffin-looking things that they take out of cellophane and put into the little oven? Yep, it's a perfectly crafted press release. Starbucks will continue to dump fat and sugar into their patrons, and still be heroes in print.
1-03-2007 @ 8:46AM
The_Village_Idiot said...
The real shocker is Sarah pretends to be concerned about food quality yet lets her 20-month old child eat doughnuts on a regular basis. Have you ever seen those grease sponges being made? I enjoyed a posters comment about the benefits of returning to good old fashioned lard.
1-10-2007 @ 9:14AM
Margaret Cihocki said...
Glad to see that Starbucks is banning poisonous trans fats. Wish more restaurant chains would. I have no problem with lard, but would like to see more places like Starbucks using healthy (yes, healthy) tropical oils like coconut oil and palm oil in baked and fried foods. Why do so many so called knowledgeable health and nutritional "experts" continue to tell us how bad they are when, in fact, they are among the healthiest fats one could eat? That isn't to say that we should go out and gorge on donuts fried in lard or coconut or palm oil, but I will be happy when I can have just one donut that has no trans fats in it!