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What do you think the future holds for Netflix?

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I just had a look again at the income statement for Netflix (NASDAQ (GS):NFLX) up until September 2006. That statement is in part what I have based my prediction of the slow demise of Netflix. Granted, I'm not a CPA but looking at the numbers from my limited perspective gives me the impression that Netflix's days of rapid growth are over. It reminds me of the passing of the drive-in theater era. I would drive past on a Saturday night and the places would still be full of cars but I just had a sense that the places were dying... and die they did.

The reality of streaming broadband video must be tapping at the door over at the Netflix chambers. They can't be in denial of the fact that soon we won't need to traipse to the mailbox to pick up our movies. Yes, the time is just around the corner when you'll sit at your PC and with a few well placed clicks, you'll have your evening entertainment scheduled before the mac-and-cheese is ready to come off the stove. I'm still waiting for the first announcement of that home entertainment suite which utilizes wireless broadband to enliven your wall mounted plasma screen. I wish I could tell you who's going to make that happen first.

Please don't hate me, all you Netflix shareholders. I can't help but see what is undeniable. If you're still standing in the way of the wireless broadband flood that is sweeping in around you, it's really not my fault. I'll toss you a rope if you're not swept out to sea, but you'll probably have to wait until after I queue my movies for the evening. Perhaps the tumultuous crash of Netflix can be avoided by their acknowledgment of what is coming. You know the old saying, "If you can't beat 'em ... join 'em". I'm thinking that Netflix can be saved by simply merging with the future.

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Last updated: July 05, 2009: 04:57 PM

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