Super Bowl ads are more expensive than ever

Posted Jan 3rd 2007 9:00PM by Randall Bennett
Filed under: CBS Corp 'B' (CBS)

It's 2007, and that means a couple mainstay stories in January. You've got to hear stock predictions, that's a must; you'll probably hear about how great January is for gyms and how fast consumers lose their new year's resolve. But the other mainstay is the annual Super Bowl ad prices. This year they're up again, like it's some sort of shock. Now that 30-second spot you've been eying for your new Web2.0 startup will cost about $2.6 million. At that rate, a four second ID (the minimum length for an advertisement of any sort on television) costs about $86,000. Two and a half decent cars for the equivalent of "buy my product, it's really awesome, and I know you'll be happier if you do!" Those high prices net great commercials though, and I'll tune in for the annual ad showcase, and that little footie game ... or whatever.

(Oh, and the interest of full-disclosure, I work for a CBS O&O affiliate in Salt Lake City, Utah, when I'm not blogging here.)

Tags: cbs, football, nfl, nfl,, super bowl, SuperBowl