This WSJ article, which forecasts how cheap chic will stay chic and trendy, is definitely good news for savvy and fashion conscious consumers, like me.
Target Corp. (NYSE:TGT) revolutionized its discount warehouse image with a trendy advertising campaign, and more importantly, added the Isaac Mizrahi line of affordable designer apparel for women, sold exclusively at Target stores. And so the love affair began ...
Now Vera Wang will be adding her own line of thrifty chic to the Kohl's Corp. (NYSE:KSS) stores, and Gwen Stefani will be expanding her L.A.M.B. line to include fragrances to be sold by Coty Inc.
Vera Wang, who currently is unparalleled when it comes to wedding-gown lines, will be offering her chic dress designs for Kohl's customers at a mere $69. I cannot imagine this line line not selling, and well at that. Gwen Stefani, who is intensely popular with tweens, teenagers, and hipsters, has had a Midas touch effect on everything from pop music to culture and clothes. Her fragrance will surely outdo the sales of Britney Spears' "Curious" or Danielle Steel's "Danielle," both trademark Elizabeth Arden (NASDAQ:RDEN) products.
With sagging sales of Spears' "Curious" now that her image has suffered terribly in the media, and a horribly chosen marketing campaign for Steel's "Danielle," which in my opinion might as well be called Haggard-in-a-Box, I fear that Elizabeth Arden will continue to report losses.
H&M, which recently joined the designer bandwagon and teamed with the Viktor & Rolf duo for exclusive designs for their stores, is definitely doing well as demonstrated by the throngs of local and tourist consumers who visit their stores daily.
Even I, as I came to work this morning, could not help but feel compelled to stare at the green-themed clothing displays that were being prepared by the H&M staff. Chic, trendy, cheap, and custom designed for a thrifty, modern girl -- what more could a fashionista ask?
Why is gold making a new high, trading at $1,118.00 per ounce?
Chasing Value: Ten stocks for 2010 -- Part 1 
Closing Bell: A six-day rally (AIG, REGN, M, MOT, PALM, RIMM)
Reader Comments (Page 1 of 1)
1-05-2007 @ 12:08PM
Luis said...
I Dont think so... Britney`s Curious has sold millions and millions... not just in the US! WORLWIDE is a huge succes!
Was the worlds best selling fragance in 2004!
1-05-2007 @ 12:01PM
V. Russo said...
That was then, this is now!
It did indeed rake in over $100 million in sales however, it/her has fallen from grace, and to my knowledge over this Christmas season, many stores had it in the clearance section for $9.99.
In fact, you can do a google search for comments on how people claim they will not be buying her products.
1-05-2007 @ 1:31PM
Luis said...
FANTASY sold lots too, and IN CONTROL too and read this about her latest fragance Midnight Fantasy...
In spite of all the current press issues, her new fragrance ---- "Midnight Fantasy" out sold all of her previous launches.
1-09-2007 @ 9:15AM
Karen_is_thrifty said...
Thanks for the information. I found it useful for my blog.
Karen
www.thriftymommy.com
1-09-2007 @ 2:04PM
Hildabrand said...
I like Britney Spear's perfumes, I have Curious and Fantasy and they smell great. I bought Paris Hilton perfume and that smells awful.
I think Britney will bounce back, I don't think bad of her.. she's just made some bad choices, haven't a lot of people?