Target and Kohl's 'cheap chic' brings couture to all

This WSJ article, which forecasts how cheap chic will stay chic and trendy, is definitely good news for savvy and fashion conscious consumers, like me.

Target Corp. (NYSE:TGT) revolutionized its discount warehouse image with a trendy advertising campaign, and more importantly, added the Isaac Mizrahi line of affordable designer apparel for women, sold exclusively at Target stores. And so the love affair began ...

Now Vera Wang will be adding her own line of thrifty chic to the Kohl's Corp. (NYSE:KSS) stores, and Gwen Stefani will be expanding her L.A.M.B. line to include fragrances to be sold by Coty Inc.

Vera Wang, who currently is unparalleled when it comes to wedding-gown lines, will be offering her chic dress designs for Kohl's customers at a mere $69. I cannot imagine this line line not selling, and well at that. Gwen Stefani, who is intensely popular with tweens, teenagers, and hipsters, has had a Midas touch effect on everything from pop music to culture and clothes. Her fragrance will surely outdo the sales of Britney Spears' "Curious" or Danielle Steel's "Danielle," both trademark Elizabeth Arden (NASDAQ:RDEN) products.