XM Radio tops 7.6 million subscribers

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XM Satellite Radio Holdings Inc. (NASDAQ:XMSR) announced this morning it has topped the subscriber mark of 7.6 million paying customers, as it added more than 1.7 million new subscribers in 2006.

XM's paying customer total now stands at over 7.6 million subscribers. During the holiday shopping quarter that just ended, the company added more than 442,000 new subscribers. While this information is all relevant, are these good numbers or not?

Rival Sirius Satellite Radio Inc. (NASDAQ:SIRI), which lagged XM severely in subscriber numbers, finished 2006 with more than 6 million subscribers, after spending the last 18 months in rapid-fire catchup mode after. Not any more, although XM still has a lead of about 1.6 million customers. XM CEO, Hugh Panero, said, "XM completed another year of significant subscriber growth, despite retail softness, and did so with continued cost controls, achieving positive cash flow from operations during the fourth quarter."

With over 13.5 million paying satellite radio subscribers now in the U.S., is the terrestrial radio business doomed? Not yet, but if the growth rate of both XMSR and SIRI continue, and we see 25 million paying subscribers by 2010, watch how things start to change in the radio business. For now, though, I'll stick with my Archos Gmini 402 for my portable and car tunes use since it has my entire music collection.

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Last updated: February 10, 2010: 08:17 AM

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