Pizza chain to accept Mexican pesos
In some pie-crazed parts of the world -- in this case, Dallas -- the competition for business can get so fierce, some chains will do just about anything to get your money. Even if that money is, well, pesos.
On Monday, Pizza Patron (with 59 stores spread across Texas, Arizona, California, Nevada and Colorado) began a two-month trial period in which they will accept Mexican currency at 12 per U.S. dollar (the current rate being approximately 11 to 1) to honor their Hispanic patrons and to make sure that no one -- no matter who they are or what they have in their pockets -- has to go without a large 15" or half 11" pizza (which appears to be the only things they offer on their menu). Hmm.
And while the news orgs will apply such obvious tags as the "growing Hispanic influence" and the "stifling immigration problem" -- because, believe me, all the major networks are covering this -- the real issue, I think, is whether or not a reactionary fallout will occurr. Will McDonald's (NYSE: MCD) start accepting all those impossible-to-exchange Scottish pounds? Will Burger King (NYSE: BKC) take those German marks left over from your backpacking trip through Europe?
The answer is, most likely, "nein."
B. Brandon Barker is the author of Operation EMU
On Monday, Pizza Patron (with 59 stores spread across Texas, Arizona, California, Nevada and Colorado) began a two-month trial period in which they will accept Mexican currency at 12 per U.S. dollar (the current rate being approximately 11 to 1) to honor their Hispanic patrons and to make sure that no one -- no matter who they are or what they have in their pockets -- has to go without a large 15" or half 11" pizza (which appears to be the only things they offer on their menu). Hmm.
And while the news orgs will apply such obvious tags as the "growing Hispanic influence" and the "stifling immigration problem" -- because, believe me, all the major networks are covering this -- the real issue, I think, is whether or not a reactionary fallout will occurr. Will McDonald's (NYSE: MCD) start accepting all those impossible-to-exchange Scottish pounds? Will Burger King (NYSE: BKC) take those German marks left over from your backpacking trip through Europe?
The answer is, most likely, "nein."
B. Brandon Barker is the author of Operation EMU











Reader Comments (Page 1 of 4)
1-08-2007 @ 7:53PM
Grant Robertson said...
If a fallout does occur, it will be less than educated. Businesses along the border with Canada often take Canadian currency. Canadian businesses take US currency, even in large cities away from the US border. I live in Halifax, a 12 hour drive from Maine and it's very common to have a posted US exchange rate (at a slight markup from the open market) at the grocery, liquor store, fast food chains, The Gap, etc. Go shopping in any U.S. border town in the north, they'll take your Canadian dollar with a smile.
Traditionally, the only barrier to acceptance of US currency has been its perceived instability, which still exists but is far less volatile than in the past. Frankly, given that electronic cash registers can instantly convert at any rate two parties can agree on, and banks can easily convert currencies without large amounts of overhead, it surprises me that so many US businesses remain so jingoistic about their native unit of trade.
1-08-2007 @ 11:22PM
mike morse said...
This is a perfectly good time for the Immagration agents to stake out this pizza chain to capture illegals that have made it so far up into the U.S. because anyone legally vacationing in the U.S. would have figured out that nobody else accepts pesos and would have exchanged their money for U.S dollars.
1-09-2007 @ 1:39AM
ken keys said...
Mr Antonio Swad, the founder worked his way up in the restaurant business since he was 16 years old. His rise to his current level can only be attributed to hard work, in a country that rewards same.
He is truly an "American Dream" story.
How Quickly HE FORGETS this, and INSULTS the country that created the environment for his success.
This is a slap in the face to America, and, in response to an above post - I do not care about a very few businesses in the US taking Canadian dollars, since they are parked directly on the US-Canada border....that is not the point. This chain operates in Colorado, N. Texas, etc., and the President of their company is a rich man that has lived the American Dream....Shame on you Antonio Swad.
1-09-2007 @ 3:10AM
JK said...
I do not understand why anyone would get worked up over this. Mexican, Bahamian, and Cayman businesses accept the dollar why should anyone care if a Pizza chain accepts the Peso. I could understand if they no longer accept dollars, but that is not what is going to happen. BTW, most illegals get paid in dollars so I believe they are trying to attract Mexican tourists which is good for the US economy.
1-09-2007 @ 5:53AM
Adam Michalski said...
If 12 pesos equals a dollar, so what if somebody uses 12 pesos instead of one dollar? You're still bringing money into the local economy. It gives people another option to pay for goods when they might not have U.S. currency on them. I've used U.S. money in Canada a few times with no problem (except that the exchange rate wasn't as good). I don't see the big deal. They can barter tacos for pizza for all I care.
1-09-2007 @ 8:23AM
danny said...
Businesses accept credit cards, and even checks that sometimes bounce and they end up with nothing. Currency is simply a way to make barter and trade easier. A business owner can accept anything they want in trade for the products they sell. If I own a pizza store, and you offer to pay me for a pizza with a CD, and I agree... it's a deal. If this guy wants to accept pesos for his pizzas, it's no big deal. He's getting way more free advertising than he could ever afford to buy, and the amount of pesos he actually receives for his pizzas will probably be next to nothing. Clever man. If he had said he would accept fishing lures in exchange for his pizzas, nobody would care. It is almost laughable at the attacks against this clever businessman.
1-09-2007 @ 11:18AM
Connie said...
I won't be buying any pizza from this place!
1-09-2007 @ 6:51PM
Brad said...
Interesting commentary from SmallBusinessBranding.com...
http://www.smallbusinessbranding.com/647/us-pizza-franchise-accepts-payment-in-pesos-from-spanish-patrons/
1-11-2007 @ 5:29PM
Joe said...
Excuse me, folks. We're not being invaded by millions of poor illegal immigrants from CANADA. We're also not printing everything of bilingual English/French. We have Mexican banks here in Houston that I can't use, because it's all in Spanish. You folks up on the U.S. side of the Canadian border have complete French Canadian banks only?
1-12-2007 @ 9:12AM
Georgia Shepard said...
I now live in Texas and when I heard this story I was outraged. However, thinking back to my younger years when I lived in Montana, the merchants in Great Falls readily accepted Canadian money for purchases. I don't know if that practice is still ongoing but there really isn't any difference. I still think if you are in the United States you should pay with American money.
1-12-2007 @ 11:01AM
ALBERTO DIAZ said...
WITH ALL DO RESPECT,,I DON'T KNOW WHAT PART MEXICAN PEAOPLE DON'T UNDESTAND. U.S.STATE HAVE NO PROBLEM WITH YOU GUYS. STOP JUMPING THE FENCESES. U.S.STATE GIVE YOU OPPORTUNITY TO LIVE HERE RIGHT AWAY. WHEN YOU DO THINGS THAT ARE NOT LEGAL. THATS WHEN YOU PAY CONSIQUENCES THEN YOU EXPECT US TO GIVE YOU PAPERS FOR LEGAL CITIZENSHIP IN OUR COUNTRY, NOW YOU ARE DISRESPECTING THIS COUNTRY BY EXPECTING PASOS AS FAR AS I KNOW AND FORGIVE ME IF I'M WRONG BEHIND THE GOVERNMENTS BACK. FORGIVE ME IF OFFENDED.PLEASE DO A RIGHT WAY. WE HAVE MANY MEXICAN LIVING HERE THE RIGHT WAY...............SUERTE AMIGO!
1-12-2007 @ 10:59AM
Doc said...
This is the U.S. and I am tired of pandering to the Mexicans...accepting their currency, push 1 for English, printing everything in English/Spanish, etc. Check and see who is receiving the most welfare in these border towns and wherever they have a high Mexican population.....and it is MEXICAN! We have to stop somewhere and this man is not a clever business man, he is plain greedy. Isn't that discriminating that his manager's must be bi-lingual?
1-12-2007 @ 12:49PM
Steve said...
Brandon Barker is a moron.
The Germans haven't used marks in years. Try 'euro' €
1-12-2007 @ 1:06PM
Hector said...
I think it's awesome, i have maybe 50 dollars in pesos from the holidays left over that i'll never use, that or i'll forget to bring along when i go to mexico again. IT's nice to know that i could at least put it to good use by getting a pizza with it for those sunday family nights.
1-12-2007 @ 1:09PM
Sick and Tired said...
The currency in this country is the U.S. dollar and the official language is English! Like it or leave it! Enough is enough.
1-14-2007 @ 11:14AM
Gee, the teacher said...
When did MEXICANS become Hispanic? Hispanic is a term for those from SPAIN. This country should get out the books. Latino and Hispanic have become generic terms for "those who speak Spanish" and that is the wrong thing. Those from Mexico, like George Lopez and Eva Longoria are CHICANOS not Hispanic or Latino/a. As far as the business goes, if it is comfortable accepting pesos, that's fine.
1-12-2007 @ 8:24PM
Tammy Lopez said...
I am was borned in the US and My Husband, Myself and our 2 children go to Mexico every year and we always bring back Pesos. So why would it be a big deal to be able to spend them here we spend US dollars in Mexico. SO WHAT IS THE DIFFERENCE. Everyone is so down on Mexicans but what people does not get is that if the money there and the money here was the same they would not leave their families and take the risk that they take to come here to make money to feed their family. American people are selfish and only sees what they want to see never looking at the big picture. We have to have a car, a washer, a dyer, go out to eat, have meat for every meal, get food stamps, SSI.(FREE MONEY FREE FOOD)
Hell they are luck to get a ride in a cow hauling truck just to go to the store to get rice and beans. So step back and be thankful that we have what we do and hopefully one day we will not have to fight for stupid things.
On the other hand if they are causeing problems, in jail for any reason that is another story. They should not be here. BUT if you are here to help take care of your family and not causeing problems I see NOTHING wrong with that.
1-13-2007 @ 10:50AM
ken humperdink said...
what was the currency used for attaining this land from the indians- i mean "REAL" americans? oh i see there was no currency, just a turkey and some popcorn and both belonged to the poor "REAL" american natives. Did anyone bother to learn the native dialect??(not english by the way). shame on you, for not taking advantage of the free education partially funded by the immigrant tax dollars.
1-12-2007 @ 9:41PM
Buddy Whitlock said...
Although most travelers to the US have US currency, I think it's a step toward the future for this pizza chain to accept another form of currency. Having visited Canada, Mexico, and Europe, I appreciate the fact that they will accept US currency. American's often can't see past the US border, OPEN YOUR EYES... we live in a WORLD that only a few realize and appreciate. We should count our blessings that the rest of the world does not shut us out like we do them. I feel bad visiting another country when they are taught our language yet America shows no interest in learning theirs.
1-12-2007 @ 1:12PM
kim said...
WHat next? The fall of Rome,I can see it happening to the USA, They are sucking at are resoures.Stop! this before its to late.We should learn from pass history. Shame,Shame!!!