Unilever (NYSE:UL) has got some nerve in continuing to keep Fabio employed as spokes-hunk -- the company's word -- for I Can't Believe It's Not Butter!.

There are plenty of other deserving "C" level celebrities who deserve the job. The company should get a DVD of any season of VH1's "The Surreal Life" if it's stuck for ideas.

Fabio wore out his 15 minutes of fame about two hours ago. Unlike other fading celebrities, it's tough to miss the romance novel model because he never seems to go away. But if you are a Fabio fan -- and I pity you if that's the case -- then have I got a contest for you.

In order to promote its new I Can't Believe It's Not Butter! spread with olive oil, Unilever is giving away a luxurious vacation on an island in the Mediterranean, according to a press release.

"One lucky winner and six companions will be whisked away for a week of luxury to a private, 32,000 square-foot villa set on an island in the Mediterranean, where, with the ring of a bell, a five-star Mediterranean chef will prepare mouth-watering cuisine and a staff of 27 is at your every beck and call," the Anglo/Dutch conglomerate said. "A captain will sail you and your guests around the clear blue waters, a driver will chauffeur you around to the best white sand beaches, and a personal masseuse will take all your tension away 24/7."

Contestants have to guess where the island from clues provided by Fabio specially marked packages of "I Can't Believe It's Not Butter!" and on the Web site http://www.tasteyoulove.com. I never thought I would write Fabio's name and "taste" in the same sentence.