AirTran's deal gets more lift

I forsee this happening no matter what. Midwest has had some issues recently since they bought the new fleet of 717's and maybe this is their best bet. I Think that AirTran is on the right path with this and Joe knows his stuff. My opinion is that AirTran wants to expand on hubs. They have a glareling weakness right now with their system in that their hub at ATL and their mini hub at MCO leave the network very restricted in capacity and ability to reach west. the 717's from the Midwest fleet would be very useful based in MCI as a hub city. They could than fly much more western cities with the 717 in markets that they could not reach from ATL, MCO or MDW. Essentially what I see happening is they will buy Midwest, gut about 30% of the network re base the 717's, retire the MD-80 fleet, sell off express and expand out west. the 717 is the bread and butter of the success experinced by them and they want more. More are not available because of the shut down of production though. they bought the former TWA fleet, they took some of Hawiians and JetStar of Australia is not going to give any up which means they have to look elsewhere. The 737 is just too big for some markets and it is a bit more expensive to fly than the 717 so for them to grab this fleet and pick up MKE and MCI will solidify them in many markets that the potential has been there for yet the ability to serve has been lacking.

What many outside Milwaukee don't see is the sentimental feeling the city has with Midwest. It's an airline that gone down its own path with wider, leather seats, fresh-baked chocolate chip cookies, and its award-winning service. That won't and can't be noticed by most shareholders. That's the name of the game in capitalism. Being bought by AirTran may be the best of all the not-so-good options, but it won't make a lot of Milwaukee travelers happy.