AT&T Inc. (NYSE:T) should take some pity on consumers and leave the Cingular Wireless brand alone.
Isn't there room in AT&T's world for a brand that's only been around for six years and has been promoted to death? I guess now that AT&T fully owns the Cingular brand following its acquisition of Bell South Corp. (NYSE:BLS), it needs to drum that fact into people's brain.
The AP describes this effort as a "multi-month awareness campaign." Translated into English, that means marketing. By the middle of the year, the Cingular name and orange log will be disappearing from ads, promotional materials, trucks, bills stores and buildings, the AP reported.
But the Cingular name won't fade away entirely for a while. Millions of people still have phones with the Cingular logo on them. Millions more will write out their checks to Cingular instead of AT&T. Even more will get a shock when they find AT&T's name on their bill.
By the time that everyone understands that Cingular is now AT&T, the San Antonio-based company may acquire another wireless company and start the whole process all over again.
Closing Bell: When We All Love the PIIGS (NBG, SQNM, PG, ERTS, KO)
Serious Money: Cheapest Stocks List Shrinks from 26 to 21
Chasing Value: Hasbro Earnings Makes My Point
Reader Comments (Page 1 of 1)
1-12-2007 @ 1:25PM
Gordon Gammon said...
I started with AT&T and I welcome them back in control. I found them to be more efficient...well, at local level in South Florida. BellSouth definitely needs a managerial 'shot-in-the-arm'...!!
1-12-2007 @ 1:25PM
cleon peebles said...
I'm sure ATT is going to be better than cingular, as a company,were not credable. More than willing to steal minutes
1-12-2007 @ 1:33PM
RICHARD BARONE said...
JUST BOUGHT 1000SHARES OF AT&T AND PLAN TO BUY MORE.THIS STOCK WILL GO TO 50 IN A SHORT TIME. THERE IS NO HOLDING THEM BACK. MA BELL IS BACK.
1-12-2007 @ 3:29PM
RICHARD BARONE said...
MA BELL IS BACK AND WELL. STOCK SHOULD GO UP UP UP.WILL DO A GOOD JOB AT IMPROVING CINGULAR
1-12-2007 @ 4:34PM
rich said...
just when i thought we were safe from the morons at att--- their back!!!
1-16-2007 @ 12:41PM
Jeff STORM said...
Southwestern Bell, SBC, Cingular, AT&T can not seek to find an identity, buy and manipulate, Do you remember a simular company that tried total market share with auto parts? Guess what happened to them". Bankruptcy.