We've been seeing and listening to a lot of bad press about Wal-Mart (NYSE: WMT) for quite some time now. We've watched it toss out two major advertising firms without much explanation. We've watched it cut its margins in electronics and pharmaceuticals. We've watched its same store sales numbers flounder. We've seen it endure public relations assaults from the union and from political loud-mouths. It seems that an unending stream of bad news surrounds Wal-Mart. No one seems to have come to its rescue. Excuse me for being so bold, but someone must be doing something wrong.
What is required to get the good ship Wal-Mart back on course and up to full steam again? Ask around and you'll get precious few good answers. Have the folks in charge over there become so engrossed in stamping out their little brush fires that they've forgotten they have a business to successfully run? Hey Wal-Mart, I'll give you a hint: The best advertising agency in the world isn't going to save your asses if you continue being stupid about what you're doing. Your two big strategies of building new stores and trumpeting price roll backs have played out, folks. It's time to put your thinking caps on. Let me get the ball rolling for you.
Imagine an advertising campaign centered around the statement: Wal-Mart has created the most comprehensive and affordable health care plan ever offered to retail employees. Let your detractors get a hold of that! Yeah, it would cost you some money but it would put you in the drivers seat on the issue. Every other major retail chain would be put on the defensive. They'd be running willy-nilly trying to match what you have done. You would be in a position to point at your competition and ask why they don't treat their employees as well as you do. People would find new pride dropping their money at your doorstep. Take a lesson from SC Johnson Wax. They treat their employees like royalty (or at least not serfs!).
Next, instead of trying to broaden your focus and assuming that you can find some way to romance the jet set to shop your stores, why not simply build lease space on your spacious store campuses and invite the high end retailers to set up close to you? You don't sell the same class of goods, what harm could it do to your business? It's worked for the big malls for many years. Invite those who specialize in the expensive trends to locate closer to you. In the end, it'll increase your foot traffic. If you're smart about it and can restore your reputation and respect, you could even buy interest in some of those high end retailers and kick things up a notch.
You have shown some interest in organic foods and I've heard tell that you're considering restaurants in some of your stores. Here's a novel idea -- create your own branded chain of strictly organic, in-store snack and sandwich shops. You certainly have the resources. Offer organic health drinks and specialized snacks which cater to the health conscious among us (and having some kosher items available would be a good idea too). Remember the old avenue delicatessens? Yeah, that's what I'm talking about. Wal-Avenue Delicatessen, I can hear the cash registers now.
I could go on all day with this stuff but I have other things to write about. I'll leave you to ponder these concepts Wal-Mart. Go ahead, brain storm and toss my ideas around. I only want to see you get the naysayers off your backs. Nobody is winning in this game of pulling rugs from under each other, it's time for some work to get done. Stop flirting with corporate domination and get back to your creative capitalist roots. Just remember that for long-term success you're going to have to spend a few more dollars and the winners always serve their people first. I'm counting on you guys to swallow your pride and get the job done. Please don't let us down.











Reader Comments (Page 1 of 4)
1-16-2007 @ 1:21AM
Jack Schneider said...
NEW IDEAS!!!
1. Executive Pay base on stock performace.
2. Same health insurance for all fulltime employees and everybody pays the same price.
3. Buy as much from the USA producers as possible.
4. Bring back layaway dept in all southwest border towns and lower middle class neighborhoods.
5. Same for sewing and material dept
6. Signs in English and Spanish in all southwest border towns I.E. Brawley, Nogales, Yuma, Douglas and so on.
7. Increase starting pay for all cashiers to stop 84% turnover every year.
1-16-2007 @ 1:22AM
Josh said...
AMEN!!!!!
1-16-2007 @ 12:21PM
Biily F. Martin said...
I read where one analyst said Wal-Mart will not fire Lee Scott because the Walton family likes him and they own most of the company. Firing Mr. Scott might get the ball rolling on flying right again?
Billy Martin
1-17-2007 @ 11:33AM
Fruit Helmet Cat said...
high end retailers wouldn't be on the same pavement with Wal-mart. Imagine the cringing of "find us at the Wal-mart complex". Ughh
And their health care plan only serves employee & workplace relations, not customer service or the outsourcing issues
I go to Walmart when I have to and I buy toilet paper. Their employees medical premiums mean nothing to me as a consumer. I just want to pay and get out as fast as that receipt checker will let me leave.
Wal-mart sold out the American business manufacturer... a dying breed. Cheap doesn't really mean much to me... unless of course it's cheap double ply quilted toilet paper on sale! If there was a big ole stamp that said Support American business I would buy & pay more!
1-25-2007 @ 11:48AM
EDWARD STOTTS said...
Walmart doesn't have a health care plan,unless employees pay the premiums. I saw where Walmart is going to push AT&T High Speed Internet.That would be a waste of time untill AT&T,gets more towers install to strenghten the phone signal,in rual areas. In downtown Bedford,IN 47421,we have their DSL service but,dial up only runs,at 42.5KBPS and three mile east of the city limits,on State Road 50 East,dial up is 28.0 KBPS,which will not support DSL.
1-25-2007 @ 11:49AM
Phil said...
I think Walmart is missing the point all together. Customer service is the first thing they need to think about. What ever happened to the days when an associate would come up to you and ask if you need help finding anything? Sam Walton not only knew business, he knew customers. Customer service and low prices were very important to him. HAVE YOU ALL FORGOTTEN SAM WALTON? So many times i go into Walmart and see People that work there just getting along doing a job, not really interested in the cusomer. They just want to get the day over and pick up a paycheck. Walmart needs to take a look at this and find out WHY. These are the people that give that customer service, so why are they like this? Sam Waltom wanted happy customers and happy associates. Walmart you own the ballpark, It's time your exceutives learned how to play ball.
1-25-2007 @ 11:49AM
Linda said...
You need to bring back the lay-aways in Layton, Utah Wal-Marts this really helps single moms with small children and everyone else to those who are on fixed incomes.This helped me get things for my granddaughter who her mom has Lupus
1-25-2007 @ 11:50AM
Ruth Bryant said...
I love Jack Schneider's ideas. Attempts to make the playing field a little more level. Thanks
1-25-2007 @ 11:51AM
Barbara DeSanto said...
Walmart is being kicked around by most people because they are the richest. Yes they should learn to appreciate and take care of their employees. Yes
they should take care of the people in the country that feeds them. But who is the watch dog on some of
the other retailers around that work their employees
as hard but dont play fair either.We dont want to really solve the problems in this country for our
workers do we. We want to put Wal-Mart in there place. Lets do something for all of Americas workers
and play fare like we want Wal-Mart to do. Keep our
jobs in our country and get better health care programs for all our workers. Dont let big corparation have play with government and so on.
You all know what has to be done.Separate business
from government in some areas.Stop the pocket lining
of these big CEO in our country.
1-25-2007 @ 11:58AM
weezer70 said...
I just started working for walmart before xmas,lets set the record straight,base health insurance is $30 every 2 weeks for a family of 5 not bad,starting pay at our dc is $12.50/hr weekends$13.85/hr,we just got a.75cent/hr yearly raise,I'll get a .50cent 90 day raise,that puts me over $15/hr and will continue to get .50cent pay raises every six months for 2 years,I don't see target or anyone else offering affordable health care and a descent wage to start!!!!!!!!!!
1-25-2007 @ 12:00PM
totally pissed the F off said...
First of all, the benefits of Wal-Mart employees IS paid by the employees. They are paid a starting rate of $8.00/per hour. Be good and you get a raise in 90 days. BUT, they will work you like a DOG, they don't care if you have personal business or family needs that have to be taken care of, the SO-CALLED-MANAGERS they hire from the ones I have met are for starters lets say HAVE ABSOLUTELY NO GOD-DAMN IDEA ON HOW TO RUN THE DEPARTMENT THEY ARE IN CHARGE OF. Perfect example, I asked a manager in charge of the sporting goods department where I could find the lanterns, HMMM he had to ask an employee under him."THEY ROTATE THEIR MANAGERS EVERY 6 MONTHS WITHIN THE STORE". So none of them have a DAMN CLUE about the actual department they are running. Managers are glorified super's. They should get off their lazy asses and get to work just like the people they are in charge of. The items wal-mart sells are made in china (75% at least) unless it is produce and cigarettes. Leave the god damn chinese to sell their own crap and sell genuine AMERICAN MADE and Wal-Mart might have a long time future. Putting stores up 10 miles apart isn't the brightest idea neither. Wal-Mart has a HUGE turn over ratio as well. Employees come and go as quick as Wal-Mart can change oil. I can go on and on. But I will say this........Wal-Mart will keep buying CHINESE as well as ALOT of other retailers and "IT WILL BE THE DOWN FALL" of our economy, already is and has been. Keep our money in OUR country and theirs in theirs.
1-25-2007 @ 12:41PM
Scott said...
Here in New Orleans Walmart is "punishing" us. Like most stores in the area, the new Super Walmart in the Garden District was looted. It took them a year to reopen, partially at least. Since that time they've opened an aisle or two a month, the entire store is still not functioning. Bear in mind there was no real storm damage to this store, it only needed new coolers in the grocery department, which, by the way was was the first part to re-open, and the rest of the store needed restocked.
By comparison, the stores In Harvey and Metairie (10 to 15 miles away) have been totally reopened for over a year, and they were both flooded. What gives Wally?
1-25-2007 @ 12:41PM
donna johnson said...
I SHOP A WALMARTS ALL THE TIME.BUT I DONT USE IT THAT MUCH SINCE THAT THEY TOOK LAYAWAY OUT OFF THE STORE.THAT IS THE OLNY WAY I COULD BUY BIG ITEMS.LIKE A TV FOR MY GRAND KIDS ROOM.THAT HOW MY DAUGHTER IN LAW BUYS CLOTHES FOR MY GRANDKIDS.SO I FOUND A K-MATR THAT I WILL USE BECAUSE THEY HAVE LAYAWAY.I WORK AT A FOOD STORE SO I WONT BE GOING TO WALMART FOR FOOD.I CANT BELIVE TEY TOTALY WNET AWAY FROM SAMS WAY OF BUSINESS.HE KNEW HOW TO TAKE CARE OF THE CUSTOMERS.WHERE I WORK IF WE GET CAUGHT NOW HELPING OUR CUSTOMERS AND BEING FRIENDLY WE WOULD NOT HAVE A JOB.TANKS AND BRING BACK LAYAWAY.
1-25-2007 @ 12:42PM
Vickiey said...
I have worked for Walmart for 12 years and in the last year I have seen changes I never thought would ever happen. In reply to Weezer70. I dont know where you are from but I dont make 12.50 hourly and I have recieved above standard evals since I have been there.They recently have put wage caps on employees who make over $15.00.That means no matter how well you do you wont ever get a higher wage unless you go into a higher level like managment maybe? We all are not managment material. I could go on and on but when you put 12 plus years in a job and make right at $10.80 a hour its very upsetting.Its obvious they are trying to weed out all the old associates who have high wages that they have earned (or they wouldnt have been there that long) and are being replaced with part time associates that they can start at min wage. Thus getting the same work done with less people and paying them less. What a concept but its the WAlmart Way.
1-25-2007 @ 12:42PM
Jamie said...
wow is this company totally obolivious to what is going on? When Wal-mart instals security camra's to keep the Union out but they do nothing to help the women who are robbed, rapped and or kiddnapped in there parking lot. When is this nation going to open it's eyes to see what Wal-mart and these big retail shops are doing to the charm of out small town USA. It is beyond me to see someone go in for a super sale when they are really selling out there mom and dad.
1-25-2007 @ 1:25PM
Heather said...
I hate Walmart everything about it. I hate the long lines you have to wait in. No one wants to help you all I hear is I dont work that department. I see nothing changing in my home town store to even make my shopping enjoyable. With doing away with layway is only going to hurt them. I used layway every year at Christmas to help me gather gift for my 4 childern. I'm not doing any christmas shopping at Walmart this year and have encourged my friends and family to also shop else where. I might as well go to other dept store where they are friendly and get you out of the store quicker.
1-25-2007 @ 1:27PM
ex employee said...
I don't know about weezers store,I think she must work in fantasy land, but I was a dept. manager for close to seven years and made lass than 10 bucks an hour. I got outstanding reviews and got a whopping raise of 30 CENTS PER YEAR!! WOO HOO!! Also, most of my paycheck went for health insurance, and it was very limited insurance. Having a baby with health problems almost bankrupted us because of all that the insurance didn't pay. All the workers are grumpy because they have so much work put on them and not enough help! One worker to stock, order, clean, do price changes, inventory, etc. etc. for 3 or 4 departments is insane.
Wake up Wal Mart and treat your people with respect!!!
1-25-2007 @ 1:40PM
rnslhalto said...
Wal-mart is going to computer schdules employes are
getting wierd hour and days.late shifts then early shifts.
1-25-2007 @ 1:52PM
vera kuykendall said...
I don,t like yu takeing ouy the layaway because that,s th only way my grand childrn get chistmas at time,s & I don,t like you takeing so meny things out of the store that you used to carry the wal-mart store,s are falling apart.I agree with one of the lrtter,s I read your people are not frindly .they work like dogs & don,t get paid enought the dollars store,s are getting better than wal-mart store,s
1-25-2007 @ 2:03PM
j.l.birch said...
when I had the misfortune to work for wal-mart in a mo.store,I was very surprised when one day my dept.mgr.told us to remove free hair conditioners from their respective hair color boxes and to put them on sale as trial samples. I didnt do it.the dept. head acted like a dictator!as for as Im concerned,wal-mart is one big ripoff!...and they treat their employees like peons! J.l.birch