The problem with Jag is that they have catered to the "older" generation for too long. I hope the X-F is built just like the concept car. The X-Type was a great seller when first introduced, but Jaguar never updated the car. That car should have been a "tuners" dream car. An X-Type "R" would have sold like hotcakes. They dropped the F-Type program also. They also had the perfect opportunity to introduce all wheel drive in the all new XJ series. Woulda sold a ton. Jaguar reminds me of Audi in the mid-nineties. Audi was also flat. First came the A4 then the new A6 and A8. They continued their racing heritage(DTM, Rally, LeMans, etc.. Jaguar should be doing the same. The saddest day for me was when they departed from F1 racing. That was an important image booster! A form of advertising that can't be bought.

Jaguar must shed their 'corporate roots' and again begin producing cars of distinction. I understand Jaguar is now a division of Ford, and beancounters demand platform and drivetrain sharing. This is fine for bread and butter cars, but not a luxury brand with history. Jaguar must rekindle that. Jaguar must stand on its own, again producing exclusive cars. There was a time when proper Jags had alloy V12's...

Jaguar will rise again because it still represents a car of refined elegance that doesn't look like every other Asian or German car on the road. While lexus is a fabulous vehicle, they all look alike, BMW too. Mercedes a few stand outs but very few and bad service. Mike O'driscol and his management will do just what Mike Dale did twenty years ago-revive a legend. The quality is already there and now the styling is here. Look out you spoiled luxury guys, the competition just got harder.

The Jags produced now are the best made in over 40 years. The miricles Ford worked with Volvo are earth shattering . The

I'm surprised Ford/ Jaguar sold that many cars. I was expecting the number to be something like 1,874.

I agree the car was beautiful, but don't get to excited it will probably still have the same Jaguar V8 engine as the current models. Thats a problem, do a Goggle search on "Jaguar timing chain problems".
Someday, they might learn that they need to make a car that doesn't end up in the repair shop monthly!

Buy Jaguar if you love the repair shop. Buy Mercedes if you are boots and hat but no cows. Buy Lexus if you want trouble free driving.

Ford needs change the styling of their Jaguar line to look less like a Ford and more like a Jaguar.

!n 1980 I owned a jaguar v-6, that was a beauty to look at. The unique design that said to the other drivers on the road this is a Jaguar was a thrill to see. unfortunately I have not felt the same about owning or driving another Jaguar since Ford took over.There is nothing unique anymore about the design.. Ford need to reinvent that uniquely recognizable car that SHOUTS THIS IS A JAGUAR.