XMSR gets an upgrade and a downgrade, SIRI an upgrade

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This morning, after the long break had passed without any news or further rumors of the possible merger between the two satellite radio companies, two brokers updated their rating fro XM Satellite Radio Holdings Inc. (NASDAQ:XMSR) and Sirius Satellite Radio Inc. (NASDAQ:SIRI).

J.P. Morgan upgraded both Sirius and XM to overweight from neutral. J.P. Morgan said that despite assuming slower growth rate going forward, it still sees Sirius with more than 15 million subscribers by 2010 and XM with more than 14 million. Deals with automakers will be the driving force for this growth. As for the merger, J.P. Morgan isn't certain about regulatory approval, but said the two companies could attempt a merger in 2007.

Banc of America Securities, on the other hand, downgraded XM as it sees a potential upside mainly due to a possible merger with Sirius. Without it, the broker says, there is significant downside. Those who brought up technology concerns regarding the merger, would be pleased to know that some analysts think the same. Jonathan A. Jacoby of B of A thinks that since the systems aren't interoperable, most cost savings wouldn't be realized until the end of the decade in case of a merger.

After a strong week, SIRI is up 3.9% in pre-market while XMSR is up 1.5%.

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Last updated: February 10, 2010: 08:50 AM

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