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Google Checkout lags eBay's PayPal in customer satisfaction

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Has Google Inc.'s (NASDAQ:GOOG) "Google Checkout" online payment and transaction system gained on eBay's established PayPal online transaction service in recent months? Google Checkout has only been available for less than a year, and really it's only been in full-scale use (not in beta) since last summer. While Google Checkout has increased its visibility -- a large partnership with online retailer buy.com comes to mind -- is it making inroads to take marketshare from leader PayPal, a division of eBay?

According to a new report from J.P. Morgan, Google Checkout still has a long way to go before catching up -- and competing with -- eBay's PayPal. While not that much time has gone by from the launch of Google Checkout, a recent customer satisfaction survey hints at problems with customer satisfaction that could hold Google Checkout in check -- with little growth over the rapid 6% marketshare it has now.

An article over at arstechnica.com states that Google Checkout may be failing to impress its early-adopting audience. That could be a crucial mistake for any web service trying to grow from infancy to established competitor. Shudders follow: only 18.8% of Google Checkout users reported having a "good" or "very good" experience with the service while 81.2% indicated a fair to poor experience.

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Last updated: November 26, 2009: 09:12 AM

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