Lessons from the other infamous P. Hilton -- his name is Perez

Some people hate him, some people love him, and that's just the way it is for celebrity gossip blogger, Perez Hilton. The native New Yorker has made quite a career out of star-watching, a la supermarket rags/tabloids.

But the difference with Perez is ultimately his delivery and of course its medium -- the internet. His blog, PerezHilton.com, was just named No. 2 in the Forbes Web 25 list.

Why does it work so well? The same reason any blog does: Perez offers tons of snarkiness and flair with his commentary. His constantly updated site make his readers feel in-the-know as he delivers news, gossip, sightings and pictures.

Of course, the experience is often vicious for those under his scathing scrutiny. And, he often displays photos before they are published in other arenas, which has netted him a lawsuit as well as the fervent dislike of photo agencies and PR people.

In addition, Perez is known to be play favorites as he has started rubbing shoulders with celebs he once heckled, like the other P. Hilton -- Paris herself. Paris Hilton has a huge internet following where she is both loathed and loved, except by Perez of course. Perez often posts pictures of him and her together at parties.

He's now becoming a Hilton celeb in his own right. He has become a regular commentator on TV shows, which just goes to show all of us the power of the blog.