All that click counting is well and good. And growing page views are an advertisers delight. But how much time are people really spending looking at various web sites?
Jay Meattle at Compete.com has a great breakdown of where people spent most of their time on the web in December 2006. Some of the results are surprising.
Twenty domains account for fully 39% of time spent online. MySpace.com (a division of the News Corporation, NYSE:NWS ) was the big winner, taking a lion's share of 11.9% viewing time (27,999,906,051 minutes) followed by Yahoo! Inc.(NASDAQ:YHOO) with 19,898,123,587 minutes. According to these figures, 11.9% of ALL TIME online was spent at MySpace.com!
The big surprise is Google, Inc. (NASDAQ:GOOG). It came in only fifth with 2.1% (4,959,635,138 minutes). The figures for YouTube (#12 with 1,327,25, 263 minutes) were separate, but even if you add them together they don't get close to Yahoo.
Also, some sad(to me) appearances in the top 20: Neopets.com at #18, accounting for 0.3% of viewing time with 593,851,415 minutes, and adultfriendfinder .com at #19 for 0.2% of viewing time with 575,584,893 minutes.
Maybe Christmas is a lonelier time for some.
Closing Bell: Economic Catapult for Thanksgiving & Black Friday (WMT, TGT, GRMN, GOOG, MSFT)
Deere up on Q4 earnings performance
Reid Hoffman: LinkedIn will go public (at some point)
Reader Comments (Page 1 of 1)
1-28-2007 @ 6:55PM
Jonathan Berr said...
Time spent on a Web site is a critical metric. After all, if people don't stay on a site for very long they aren't going to notice the ads.
2-05-2007 @ 6:05AM
Al said...
I'm surprised adultfriemdfinder.com is in the top twenty. I avoid it like the plague. Everytime I've accidentally connected with the site through false advertising; I end up with all kinds of unwanted Adware,trojans and viruse. They should be removed from the Net entirely.