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What's that coming down the road? The creepy Burger King, leading a charge of restaurateurs offering video games as incentives.Blame the success of the recent Burger King (NYSE:BKC) promotion, offering Xbox games, featuring the King himself, for $3.99 with the purchase of a Value Meal. The games, Pocketbike Racer, Big Bumpin', and Sneak King, have sold in excess of 3.2 million copies, according to its recent second-quarter report. The campaign is credited with helping drive same-period sales up 9% over the previous year.
The three games were also the best-selling collection for the Microsoft Corp. (NASDAQ:MSFT) game platform during the recent Christmas season, which must have the MSFT people smiling as well.
What's next in the monkey-see, monkey-do world of marketing? A Wii deathmatch between Ronald McDonald and Wendy? Hoofing with the fast-food stars, with the Colonel, Papa John and Jared as snarky judges?
Or, perhaps, Microsoft will start including hamburgers in every Xbox.
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Reader Comments (Page 1 of 1)
2-01-2007 @ 5:03PM
Michael Schneider said...
Fast food chains always seem to find good marketing techniques. The main thing seems to be that more people are eating fast food even knowing the amount of problems with calories etc. McDonald's is also doing great and there is some evidence that people are shifting to fast food from casual dining restaurants because of the economy and oil prices. It remains to be seen if that will continue.