In a move sure to strike fear in kid-whipped parents across the country, Hasbro Inc. (NYSE:HAS) -- the parent company for such beloved toys as My Little Pony, The Transformers and BRATZ -- is recalling nearly a million Easy Bake Ovens sold since May.
According to the latest wire report, the ovens in question "are purple and pink and resemble a kitchen stove with four burners on top and a front-loading oven. The ovens are model number six-five-eight-zero-five, which is stamped into the plastic on the back." That means, if you bought the camouflage one, you're in the clear.
The product recall is in reaction to a whopping 29 reports of children "getting their fingers or hands caught in the oven's opening," with five reporting burns.
Recipient of a Best-of-2006 "Dr. Toy" Award, the Easy Bake Oven has come a long way in recent years, allowing youngsters the opportunity to throw together such delicious treats as "Dora the Explorer Cinnamon Sticks, My Little Pony Cutie Cookies and SpongeBob SquarePants Krabby Patties." Mmm. But before getting up in arms over Hasbro's product, keep in mind that they have made it perfectly clear the tangible dangers.
DANGER: To prevent electric shock, do not immerse in water. Wipe clean with damp cloth.
CAUTION: Electric toy. This toy has a heating element which can result in burns. Not recommended for children under 8 years old. As with electric products, precautions should be observed during handling and use to prevent electric shock.
Lincoln Logs are sounding really good right now.
B. Brandon Barker is the author of Operation EMU.
One million Easy Bake Ovens face recall
Posted Feb 6th 2007 10:00AM by Brandon Barker
Filed under: Other issues, Scandals, Hasbro Inc (HAS)
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Reader Comments (Page 1 of 1)
2-06-2007 @ 5:55PM
E-Z bake Alumni said...
Confucius say, child who put hand in oven get burned. DUH!!!!
2-07-2007 @ 8:32AM
James Reed said...
The parents of a 4 year old let her play with the oven. She got got burnt an now they want to sue. The oven says 8 and up. These parens should be charged with neglect not Hasbro. Idiots!
2-16-2007 @ 4:35PM
Darlene said...
1. Confucius say, it is apparent that you do not have children.
2. I agree my daughter pleeded for the oven for three years. Like most good parents, I read the box before I allowed Grandma to buy it for christmas....