I agree that the GM commercial was far more offensive. I also wasn't crazy about the one where the man in the heart suit gets beaten up, which was quite violent and scary.

Common people, you all need to grow up, this political correctness will be the end of this great country. Everyone has some type of issue that upsets them and feels they must be compensated in some speacial way. If you dont like something, dont buy it, dont eat it, dont use it. The whole world does not feel the same way and diversity is the american way, so get over it.

During the second quarter of the Super Bowl, I was watching this commercial just like the others, and I suddenly became attentive to it. I felt sad for the robot that was fired, then had to find other jobs. At the time I watched it, I intuitively and immediately felt something as I was watching it. Yes, the end comes and it was a bad dream. But the effect the commercial had on me resonated until the end of the game. All the other commercials I saw had all been forgotten by the final score. I did a lot of reading on this subject and so many people had so much to say about this and other commercials.

I agree with everything people have mentioned, and they have discussed some major points and issues, up to and including the quality of the actual GM advertising. Suicide, employment, economics, bad taste, personifying objects, and God knows what else people have mentioned.

All I can say is that I was moved by the commercial; I do care for this unemployed robot, and I must care for it so that I can appreciate other people's points of view. I have read all people's opinions, and I still think THIS IS THE BEST COMMERCIAL FROM THE SUPER BOWL BROADCAST OVER ALL THE OTHERS. If it wasn’t for this robot, we wouldn’t be expressing anything at all. Henry J. Klepczynski, Chicago.

The ads during the Super Bowl this year had a taste of bland artificially flavoured ice-cream. The Go-Daddy girls hardly had a jiggle nor did we see any innovative CG animation. Nothing made me keel over in laughter aside from the Chevrolet "tell me when it's over" ad. Keep the Snickers ad alive and let the discourse roll. C'mon, my company uses a banner with a guy in boxer shorts - http://www.essentialsecurity.com/includes/animation.htm

I thought the Snickers ad was stupid, insulting, and a waste of money.
It also was predictable given the beginning.
The GM robot ad was too sad for me.
The GM nude men ad didn't seem as distasteful as the Snicker's.
I thought the Dorito's checkout ad was a little bit much.

OK, regarding the political correctness comment: I agree that as a nation we've gotten way too sensitive. I can watch the 40-Year-Old Virgin or Wedding Crashers and laugh out loud. Even as a gay man, the "oooh, men kissing is gross" angle of the ads wasn't a big deal to me. I'm familiar with the rule that gay kissing is nasty unless it involves playboy models (after all, that's what all lesbians look like). What really struck a nerve for me was the alternate ending where "doing something manly" to offset the curse of a man-on-man kiss involved beating the crap out of each other. Come on, was that really necessary? Of course they have a right to air whatever ad they want; and I have a right to take my disposable income elsewhere (two incomes, no kids; we're talking about a nice piece of change here).

There is nothing really funny about bigotry or homophobia, which is why these guys ostensibly felt the "need" to do something "manly" after kissing each other. Moreover, just because some people immaturely and insensitively think men kissin is gross does not mean we have to capitulate to their primitive prejudices. Bisexual and gay men should be themselves and live to the very same standards of heterosexuals, who routinely kiss in public. Further, the ads on the Snickers website and commentary of the football players were even more offensively homophobic. In a society where gays are persecuted and killed for their love, it is neither appropriate or funny to sponsor homophobia.

The "anti-PC", "lighten up and get over it" folks are missing the point about why the GM-robot ad missed the mark. Lots of people were scratching their heads about the GM Robot ad. At least, I know they were here in Cleveland, where workers have been laid off. Sensitive or not, if a substantial number thinks about downsized US autoworkers when viewing this ad, it has not succeeded. My $0.02, as a marketing professional? GM needs to drop this campaign.

Homosexuals and PC advocates need to realize that a hetro man can coexsist happily with gays and still find homosexuality "gross". In fact it is quiet INTOLERANT of gays to expect all straight people to embrace it as if they were gay themselves. it is unrealistic and one of the points that will continue to perpetuate the situation. your sexuality is not your identity, your heritage is not your identity, your religion is not your identity. just be who you are as a person. there was nothing offensive about the snickers commercial or any of them. instead of trying to make everyone so darn sensitive to others in every way; How about WE ALL become just a little thicker skinned, laugh at ourselves a little more. We have become so fat and lazy and soft. Toughen up and rub some dirt on it, you will be fine. stop crying about every comment someone makes.

I agree that it is not a good thing to be offended at every turn, however, I think it's pretty important to be sensitive to others.

I think by implying kissing a lover (who is male, since that's what happened in the ad) is not manly may not only be offensive, but it's pretty nonsensical as well. I could say more, but the point is made.

I certainly think the idea that homosexuality is "gross" is completely ridiculous. You cannot tell someone their way of life is gross and expect them to toughen up.

If you tell a person of another race that they are ugly to you simply because of the colour of their skin, it's the same as telling someone their behavours, because of their feelings, because of their genetics (which is up for scientific debate, I understand) is disgusting to you, it's not going to make them shrug their shoulders and congratulate you for being honest.

Acting in an asinine way does not promote growth as a population.

There is a certain way to communicate with people, and a certain way not to. Communicating to someone that what they do is gross is pretty much a guaranteed offense.

When a child says that kissing (in general) is gross, adults understand it is an immaturity, because they do not understand the love and meaning behind what is occuring. I would say the same for someone who thinks such of homosexual kissing.

It is one thing to not be able to relate to attraction between two men (or women), but to find it disgusting, I do not believe is a mature person's response to it.

you have missed the point.
it isnt like people throw up when two men kiss in public. it is more like seeing an underdressed obese couple making out, or soming too friendly with their dog. gross to some, not to others.
why must you imply a revolting natural reaction is inmature or homophobic. this is where the militant gays get it wrong. learning to coexsist does not mean bend others will to your view. some people will always find it revolting. the sooner people deal with that the better. and again finding it repugnant does not mean you are against it, oppose it or cant live with it.

I disagree.

I am not saying everyone should think the way I do. I'm not saying everyone should want to pull the Snickers ad. I am stating my opinion that to find the display of affection between two people "repugnant" doesn't really sound like you are coexisting with it very well. I don't know many people that find something repugnant and yet socially acceptable.

I agree that some people will always be made uncomfortable by displays of affection. Even among heterosexuals, there are people who find public displays of affection inappropriate, etc. That is not the issue.

My point is that to think homosexuality in general is gross or vile or revolting is not a response that expresses an acceptance of a group of people. In fact it strongly suggests otherwise.

I didn't say anything about homophobia because of a few reasons, but my issue is that I think the comparison of a child's disgust at adults showing affection physically, is the same in an adult finding homosexual adults showing affection revolting or repugnant.

I also understand it's not an extreme of people becoming violently ill when seeing men or women expressing romantic feelings, but using words like repugnant and revolting speak volumes as to a high level of discomfort with it, which I cannot understand at all coming from an adult person. How can you be so sickened by affection between two people? That I do not understand.

I hardly think that's a militant view. Maybe I'm too biased to see where you're coming from, but I'm not sure objectively, how one's disgust at homosexual displays of affection is rational or what have you.