When will Time Warner Telecom change its name?

If you read through any of the old filings from the times that Time Warner Inc. (NYSE:TWX) and other holders were selling out of their shares in Time Warner Telecom (NASDAQ:TWTC), and if you read the potential conflicts of interest and potential brand identity blurring, you will wonder why on earth Time Warner Telecom is still listed as Time Warner Telecom. This isn't like Warner Music Group Corp. (NYSE:WMG) still maintaining a similar name, it is worse.

Last night Time Warner Telecom issued earnings. Revenues were up 29% year over year and 22% sequentially; but on an organic basis they were up 9% year over year and up 3% sequentially. It completed the purchase of Xspedius for $216 million in cash and 18.2 million shares. This gave the company its own IP backbone for part of its nationwide network, and the company already said it would have upgrade charges and integration expenditures over the next year.

Now that Time Warner essentially competes with its broadband and Triple Play including IP-phones for small to mid-sized businesses you wonder why Time Warner Telecom would even want the brand confusion and you would even wonder why Time Warner Inc. would want 'Telecom' to keep its name. They are at least not overlapping in 100% of the markets, but there is still some overlap here.

This will also allow TWTC to be evaluated by the Street and the public as its own entity, assuming it wants that.