Best Buy buddies up with Lenovo for business customers


Lenovo, which purchased the PC division of IBM a while back, wants more of its Thinkpad laptop computers in retailers' hands, and has signed a deal to expand a partnership with the nation's largest consumer electronics retailer, Best Buy Co. Inc. (NYSE:BBY).

Best Buy for Business is the section of the retailer that caters to the product and service needs of businesses and it will soon add a second notebook line -- the Lenovo line -- to its offerings through the retail outlet in 300 locations. In addition to adding Lenovo to the Best Buy for Business lineup, the PC maker said that it will introduce more online tools for its solution provider partners.

Also, as Lenovo moves farther away from business partner IBM, it will move more of its channel resources from under the IBM umbrella to Lenovo's own organization. This has taken years to do, apparently, as Lenovo moves away from the marketing infrastructure of IBM and introduces its own marketing strategy.
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Last updated: February 13, 2012: 09:34 AM

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