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Click & Switch: Best Buy's double-secret web site

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Has Best Buy Co., Inc. (NYSE:BBY) devised a fiendishly clever way to lure customers with advertised discounts, then make them pay retail? Or is the company simply training customer service professionals with Monty Python's Dead Parrot Sketch?

Connecticut consumer Eric Hammer, after seeing a Toshiba computer listed on bestbuy.com for $150-off the retail price, went to his local neighborhood Best Buy to make the purchase. When he got there he was told that the sale had ended and, according to the Hartford Courant, an employee logged on to the web site and showed him so. Returning home, Mr. Hammer checked bestbuy.com again just to be sure and, wouldn't you know it, the sale was still on!

According to the article, "Hammer said he started to argue with the salesman, who attempted to prove his point by logging on to a computer that had a giant monitor to show that there was no longer a sale." However, after asking to navigate the web on his own, Mr. Hammer went to bestbuy.com and -- you guessed it -- found the sale price.

A consumer editor for the Hartford Courant went through this same process, and had similar results, leading him to call several flabbergasted Best Buy administrators and surmise that, in fact, Best Buy has a secret Intranet for employees to cheat the hardworking people of America. Or, something like that.

As the company attempts to repair some PR gaffes, notably with women, these allegations -- though not widespread -- do not come at a good time. Regardless of their merit, I would say: If you see a sale on bestbuy.com, just click it into your shopping cart... fast.

B. Brandon Barker is the author of the novel Operation EMU.

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Last updated: November 25, 2009: 04:30 PM

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