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Over the past few weeks we heard a lot of discussion over this year's Super Bowl and the massive $2.6 million CBS pulled in for its 30 second commercials aired during the game. Now that the game has come and gone, thoughts of commercial-related Super Bowl revenue will be put on the back burner for another year, That is unless you are Peyton Manning, who will wind up being the real advertising winner this year.
According to a report on Bloomberg.com, the Davie-Brown index, which ranks celebrities by their ability to influence product sales, showed that Manning had a 74% awareness among all U.S. consumers. Just before the Super Bowl the star quarterback, who already has quite a few high dollar advertising deals, was at 68%.
You can be sure that there are advertising companies around the globe trying to figure out how to get the NFL poster boy in front of their target audience.
But what does this jump in rankings really mean? The bump in overall scoring to 74 puts Manning in the same class as rock icon Sting. But Manning is still chasing the highest ranked NFL player Joe Montana who boasts a 74.8 scoring. Of all athletes, golf legend Tiger Woods sit on the top of the heap with a ranking of 86.1.
So in the end, the commercials that most of us are going to be remembering two or three years from now are not going to be the ones aired during the Super Bowl, but instead the ones about to be made by this year's MVP.
Michael Fowlkes has worked as a stock trader for seven years and spent the last two years working as an analyst for the online investment advisory service Investor's Observer.
But what does this jump in rankings really mean? The bump in overall scoring to 74 puts Manning in the same class as rock icon Sting. But Manning is still chasing the highest ranked NFL player Joe Montana who boasts a 74.8 scoring. Of all athletes, golf legend Tiger Woods sit on the top of the heap with a ranking of 86.1.
So in the end, the commercials that most of us are going to be remembering two or three years from now are not going to be the ones aired during the Super Bowl, but instead the ones about to be made by this year's MVP.
Michael Fowlkes has worked as a stock trader for seven years and spent the last two years working as an analyst for the online investment advisory service Investor's Observer.
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