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Steve Jobs may become Apple's answer to Martha Stewart

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Steve Jobs, the genius behind the iPod and Mac, isn't above the law. The Apple Inc. (Nasdaq:AAPL) co-founder is already facing questions about backdated options at that company. Now comes word from the Wall Street Journal that he helped negotiate a deal with noted Pixar animator John Lasseter that included a "large stock options grant with an especially well-timed date."

The exact nature of Jobs involvement isn't clear but this certainly doesn't look good. Lasseter's grant is one of several awarded by Pixar at yearly lows, which has raised questions about whether they were improperly backdated, the paper said.

If Jobs had a role in backdating options at either Apple or Pixar, he deserves to be punished. I don't think prison is in order, but the SEC may not allow him to be an officer of a publicly traded company for a period of time. For Apple shareholders, though, this doesn't have to be the end of the world.

Jobs could take on a role at Apple similar to what Martha Stewart has at Martha Stewart Living Omnimedia Inc. (NYSE:MSO). Stewart's company has been run very well by Chief Executive Susan Lyne since Stewart had her own legal problems. This has turned out to be a very good thing for shareholders because it's allowed the diva of domesticity to focus on doing what she does best. Of course, Stewart still has a huge say in the company since she is also a major stockholder.

Walt Disney Co. (NYSE:DIS), which acquired Pixar last year, is conducting an internal investigation into the options awards, as are federal prosecutors in San Francisco. Remember that Apple has cleared Jobs in an internal probe of options backdating at that company but prosecutors are still continuing their investigation.

Jobs, Disney's largest individual shareholder, didn't comment to the Journal. Disney Chief Executive Bob Iger has said that the company wasn't aware of any options issues at Pixar that would have a material impact on its earnings.

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Last updated: November 12, 2009: 07:17 AM

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