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Maria-gate: Did she squelch the news?

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This morning's New York Times reports that The General Electric Company's (NYSE: GE) CNBC reporter Maria Bartiromo helped squelch a story by her colleague Charles Gasparino. The story involved the resignation of Todd Thomson from Citigroup, Inc. (NYSE: C).

I've been wondering whether this story had gone dark. But it looks like it just went into the in-depth reporting phase. Now the New York Times has arrived with this bombshell.

What happened is that CNBC's head of news programming, Jonathan Wald, asked Gasparino to investigate Bartiromo's trip on Citigroup's corporate jet with Thomson. Gasparino did so. But when Bartiromo got wind of it -- and specifically the notion that Thomson's job status was threatened -- she complained to Wald. And for some reason, Gasparino did not discuss his reporting on the air. Moreover, some in the network complain that Bartiromo's complaint was the culprit. Wald suggested that the sourcing for the story was not strong enough to air it.

Now the media is starting to analyze her on-air interviews. Some of them, such as the one with former Home Depot (NYSE: HD) CEO Bob Nardelli, were tough. Since she had no business tie to HD, she felt free to "pepper him with sharp questions relating to his conduct and governance." But, as I posted a few weeks ago, her business tie to Citigroup probably led to a much friendlier style when it came to interviewing Thomson in August 2005.

Here's an idea: Why not hold CNBC reporters to the same disclosure standards to which it holds its on-air guests?

Peter Cohan is President of Peter S. Cohan & Associates, a management consulting and venture capital firm, He also teaches management at Babson College and edits The Cohan Letter. He owns shares of Citigroup and GE and has no financial interest in Home Depot or The New York Times.

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Last updated: November 22, 2009: 02:02 PM

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