GE gets into the digital camera market

Our sister blog, Engadget, has just posted about a new, yet unannounced line of General Electric Co. (NYSE:GE) branded digital cameras to be introduced in a month.

According to the press kit (can be found here), "GE and corporate newcomer General Imaging Co. announced today that the two companies have reached an exclusive worldwide licensing agreement by which General Imaging will design, manufacture and distribute an all-new line of GE-branded digital cameras." Hiroshi "Hugh" Komiya, who was president of Olympus is the president of General Imaging.

The GE digital cameras will make their debut at the annual Photo Marketing Association trade show, March 8-11, in Las Vegas and will be available from mid-April in North America.

The cameras will range from 7 megapixel to 12 and have 2.5-3 inches LCD screens. All cameras will also feature image stabilization, high ISO and panoramic stitching. Rene Buhay, lead of sales in N.America said, "Our aim is to be Number 1 in all aspects – quality, technology, performance and value – and these cameras will do that."