5 compelling reasons to buy Apple -- right now


I have been commenting and writing about Apple, Inc (NASDAQ:AAPL) for the last 12 months. In my book, Stop Losing Money Today, I wrote extensively about Apple from its start as a niche-player in the 1980s through its evolution and transformation to an absolute phenomenon.

Apple realized early-on that the corporate market was not going to be its playground as that belongs to HP, Dell and IBM. Apple owns the general education market, the consumer market and the "artistic" engineering market. Although Apple is beginning to make inroads into the corporate/enterprise market, its bread and butter remains the consumer.

In late 2002, Apple changed the landscape of its future with the launch of the iPod. The iTunes store soon followed in 2003 and the stock has been about a ten-bagger since. So, with the stock up 10 fold in 4 years, why is it a table pounding buy today?

Well, here are the 5 reasons why Apple, Inc is a buy today:
  1. December 2006 quarterly results were stunning. AAPL reported EPS of $1.14 on revenues of $7.1 billion versus expectations of $0.78 EPS on revenues of $6.4 billion. The momentum was enormous across all product segments. EPS for fiscal year September 30, 2007 should be in the $3.20 range and September 2008, early estimates call for $3.85, but look for AAPL to cross over the $4.00 range.
  2. Apple retail stores sell over $4,000 of merchandise per square foot, making it the number one retailer in America in that very valuable category. The consumer loves shopping at the Apple stores. With over 170 stores in the U.S. and abroad, Apple has room to double its store base, therefore its ultimate franchise value.
  3. iPod sales were 21 million in the December quarter alone, versus 9 million in December 2005. Can anyone say "mainstream"? The installed base is now at 90 million units, and the iTunes store sold over 1 billion songs in calendar 2006, more than the 11 previous quarters combined!! Amazingly, both the iPod and iTunes markets are still under-penetrated. Room for massive growth with both new buyers and, of course, the typical upgrade cycle.
  4. Apple's Mac business, cpu market share and general software upgrades are selling through with double digit growth, yet few investors focus on this part of its business. Yet, these business segments carry high margins and plenty of repeat business.
  5. The iPhone will be huge. Period. With happy iPod users around the world, consumer demand for this offering will be quick and at full price. Music to the accountants' ears.
There are many other reasons to buy and own Apple, like corporate growth at 20% plus, sustainable, high cash flow generation, eventual wireless offerings of iTunes products and more; but I promised you only 5 compelling reasons!! The stock has backed off nearly $10 since the iPhone announcement and the great December quarterly results. By the way, my price target on Apple is $125 this calendar year.

Georges Yared is the author of "Baby Boomer Investing...Where do we go from here?" and "Stop Losing Money Today". For more info go to http://www.georgesyared.com

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