In my recent travels I was flipping through channels in my hotel room and came across James Cramer's Mad Money show. I could not believe my eyes; I think Cramer was lying down on the floor, hugging a Sponge Bob Square Pants doll. Did anybody else see that? Was I imagining?

This is a guy I used too look forward to hearing on the radio. He spoke with callers and discussed their portfolio's and how to diversify, offering solid advice to those interested in learning. I used to get in email discussions with Cramer years ago when he had the time to answer emails. This is a guy that had plenty of interesting ideas, and I know he still does... but I did not hear any that day. He went on to make some glib comments about a few stocks and took some calls but I found it entirely unwatchable after ten to fifteen minutes. I was amazed and bewildered. He backed up nothing that he said with the slightest depth of thought. Instead I witnessed him stab the doll with a knife and throw the mutilated doll across the room. Funny? Entertaining? Not to me ---- how sad I thought. This must be the end. He has gone wacko for ratings.

In Hollywood they have an expression they use when a television show has run out of ideas, They say "it has jumped the shark". This comes from a Happy Days episode, the long running TV show, where in one of the last shows Fonzie was surfing and jumps over a shark. You knew it was over when you saw that. Well that is the feeling I had when I saw Cramer curled up with Sponge Bob. He has jumped the shark! It's all over, and it is ironic that it came to pass that a creature of the sea was involved again.

Perhaps I'm wrong? Maybe I'm too serious? Has he gone too far? Is this necessary in a show about investing?

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Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm.