Henry Blodget's new "Self-Defense Manual" for investors


I am legitimately embarrassed for being excited about this, but I can't help it. Henry Blodget, the disgraced former Merrill Lynch internet analyst has a new book out entitled The Wall Street Self-Defense Manual: A Consumer's Guide to Intelligent Investing. In spite of the scathing review in today's New York Times, I couldn't help rushing to Amazon.com to order it.

For those of you who don't remember Henry Blodget, he first gained notoriety in December of 1998 for his prediction that Amazon.com would go to 400 dollars, which it did, rising 128% in less than a month. In 2003, the SEC charged him with securities fraud, basically alleging that he acted as a shill for Merrill's investment banking arm. He sent emails to colleagues describing stocks he covered in vastly different terms than his glowing reports recommending them. On June 3, 2000, he wrote that ``ATHM (At Home Excite) is such a piece of crap!'' That same day, he issued a buy rating on the stock. On December 4th of the same year, he wrote about Lifeminders Inc. (LFMN): ``I can't believe what a POS thing is.'' Seventeen days later, Blodget reiterated his ``accumulate/buy'' rating on the stock. He settled the charges without admitting guilt, paid a hefty fine (though he still kept millions in what most consider to be ill-gotten gains), and was banned from the securities industry for life.

A few years ago, Blodget was interviewed for Maggie Mahar's amazing book Bull!: A History of the Boom and Bust 1982-2004. Referring to the internet stock bubble, he said that "Have you ever read John Kenneth Galbraith's book about the history of bubbles?...Well I just finished it. It's amazing how Galbraith spells it all out--what happens in every bubble every time. He's almost yawning as he lays it out: First a new thing comes along and captures the public's imagination. Then everyone starts making money. After that, some person of average intelligence is held up as a genius...Hi, the was me."

I found Blodget's self-effacing commentary and insightful realization of his role in the bubble interesting. However New York Times writer Harry Hurt III isn't impressed with his new book:

MAYBE I'm brain-damaged, but all that just rubs me the wrong way. I believe that everyone has a right to free speech regardless of past transgressions. By the same token, everyone has the right to evaluate speech and speakers, as well as the right to vote with their pocketbooks. The advice that Mr. Blodget now offers may be sound, but it's also rather mundane. Would a similar book written by Joe Blow attract similar attention?

Which brings us back to the larger question that began our inquiry: whether to invest or not to invest in financial misconduct. I don't buy That Henry's rehabilitation, and I don't recommend that you buy his book. In keeping with publishing-industry custom, I received a free review copy.

But I hereby state in public that I've already given my review copy the same kind of treatment that the author used to give certain Internet stocks in private - I've trashed it.

Still, I'm buying a copy, mainly because I love a redemption story, even if it's somewhat disingenuous, as Blodget's may appear to be. For a really good redemption story, check out ex-con Barry Minkow's book Cleaning Up: One Man's Redemptive Journey Through the Seductive World of Corporate Crime.

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Last updated: February 13, 2012: 11:26 AM

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