JetBlue Airways Corp. (NASDAQ:JBLU) Chief Executive David Neeleman needs to quit apologizing and start performing.
The public gets that Neeleman, who founded Jet Blue, feels really, really bad that passengers were left stranded on airplanes for hours because their planes couldn't take off. We know that he feels worse that the problems persisted for days after.
Now Neeleman is ramping up the apologies with the Passenger Bill of Rights released today. In theory, it sounds like a great deal for passengers. Customers who experience delays can get vouchers for future flights. The bigger the delays, the bigger the vouchers. Passengers are also eligible to get a full refund under some circumstances. JetBlue also is promising to deplane people who have been stranded on the ground for more than five hours.
There's one problem with it though. Why would people who are angry already at JetBlue for either canceling or delaying their flights want to take the company up on its offer? I mean if things went wrong on one flight, wouldn't they expect them to go wrong again.
Talk isn't necessarily cheap -- Neeleman estimates the company's offer mistakes cost $30 million -- but actions really do speak louder than words.
Neeleman can beat his chest all he wants and beg forgiveness from every flier in America. The fact is that JetBlue screwed up royally. The best way that the company can win over the public is by flying people to the places that they want to go when they want to go there and not losing their luggage in the process.



Reader Comments (Page 1 of 4)
2-20-2007 @ 7:45PM
B. A. Matthews said...
Jet Blue is the Wal-Mart of commercial airlines. The people who fly it now do so because it is inexpensive. The same reasoning will apply to future flights. Give people an inexpensive flight when compared to other airlines and they will buy tickets.
2-20-2007 @ 6:54PM
chris said...
I have flown jetblue and will fly them again its an awsome airline with great people who work for them. YOU CANT BEAT THE LEGROOM AND THE FREE TV, WHY WOULD ANYONE WANT TO FLY AN AIRLINE THST DOES NOT HAVE FREE TV!!!!
2-20-2007 @ 6:54PM
Jodizarin said...
Not only does this airline offer free Direct TV and a ton of leg room they also have the nicest staff in the industry working for them. My only complaint is that this great airline does not fly to enough locations yet but I will always be a loyal JetBlue customer.
2-20-2007 @ 6:54PM
auntiandi said...
Why is this just the airline's responsibility? What happened in the control tower????? Why isn't the focus on their resolution to this unfortunate event? After all, an airplane does not move on the taxiway or runway without the controller's permission/direction.
2-20-2007 @ 6:53PM
Todd said...
The apologies and actions are consistent with the moral and religious backgrounds of the CEO. It is wonderful to see that this man of faith lives his beliefs in the way handles crisis. Let the actions of JetBlue be a guide for customer service in all industries. They will truly be a stronger presence in the industry thanks to this difficlut week.
2-20-2007 @ 8:28PM
D Bannwarth said...
JETBLUE has the nicest employees, and the best way to fly. Every single time I fly JETBLUE out of JFK, it is delayed! Yet, any other airport I fly out of with JETBLUE, departs on-time, and ALWAYS ALWAYS lands early. Maybe JFK is a little bit of the problem? I always fly JETBLUE, and will continue to do so!
2-24-2007 @ 11:58PM
Dupreyg said...
I would also fly JETBLUE in a heart beat they are inexpensive and my family and myself have flown with them for a while and have never had a problem with them and believe me it doesn't matter comparing JETBLUE to other airlines Jetblue treats their customers with courtesy and care We love JETBLUE.
2-20-2007 @ 11:47PM
bari Glynn said...
5 hours is still too long to sit on a plane (I personally would go nuts being on a plane that is just sitting there) until Jet Blue will begin to deplane passengers.
2-20-2007 @ 6:52PM
Ron said...
I learned a sound business principal back in the 1970's from the Japanese auto makers when they had only 1 1/2 percent of the U.S. auto market. We here in the U.S. haven't got it yet. Here it is...Fix the problem, not the blame. We have the philosophy that shoddy is average and average is okay. We see how well that's working! A lot of people have disagreed with me over the years. Now that I'm retired and sit as a spectator, I simply smile. From one of my favorite writers I gleened this little bit of genius...keep arguing for your limitations and you'll own them forever! JetBlue...try a little less chin music. Just fix the problem and get on with it
2-20-2007 @ 6:52PM
sheila said...
i will continue to fly with Jetblue. it is a great airline and the CEO IS A REALLY NICE GUY. MY BROTHER WAS IN SALT LAKE CITY UT. AND HE WAS TRYING TO GET BACK TO VIRGINIA. MY BROTHER WHO IS AN AIRLINE PILOT FOR JETBLUE GAVE MY BROTHER A BUDDY PASS(FREE AIRLINE TICKET). WELL IT SEEMED EVERY SEAT WAS TAKEN, AND THAT HE WOULD HAVE TO STAY BEHIND DUE TO THE PAYING CUSTOMER'S COMING FIRST.SEEING THIS THE CEO AND OWNER DAVID NEELEMAN GAVE HIS JUMPSEAT TO MY YOUNGER BROTHER, AND HE THE CEO STAYED BEHIND. NOW YOU TELL ME! HOW MANY CEO'S DO YOU KNOW OF THAT WOULD GIVE HIS SEAT UP FOR ANOTHER PASSENGER. THIS MAN IS TRUELY A WONDERFUL PERSON. EVERYONE MAKES MISTAKES, IF YOU WILL CHECK USA TODAY, YOU WILL SEE WHERE UNITED HAS HAD PROBLEMS TO. EVERYONE IS GIVING HIM A HARD TIME ABOUT APOLIZING, HE SAID HE MADE MISTAKES. HOW MANY CEO'S DO YOU KNOW THAT WILL DO THAT? GIVE THE MAN A CHANCE!AFTER ALL WE ARE ONLY HUMAN. AND PLEASE STOP THE BITCHING!
2-21-2007 @ 12:59PM
Jeff said...
How stupid is it to think that only one airline had this problem on this day. I sat on the tarmack for over three hours, (a different airline) and nobody cared. Do you think this would have happened had the weather not been the real problem? I am appalled at the negative publicity that this airline has suffered as a result of the media and its hidden agenda. I will fly Jet Blue when I can. Oh, and how much of the blame should go to the FAA?
2-20-2007 @ 6:51PM
Lisa said...
I have to agree with all of the comments on here except one. Jetblue is certainly not the Walmart of Airlines. First off, I dont and will never shop at Walmart the quality of people that are in there are Trash! Most people that fly Jetblue are definately not Trash. I am a frequent flyer to Jetblue and dispite what has happened over the past week, I will continue to fly again and again.
2-20-2007 @ 6:51PM
Bob said...
This is a subpar, slob airline. You get what you pay for!
2-20-2007 @ 7:37PM
Al said...
All great comments ! There was a mistake made and I agree - what about the control tower ! There's the problem. The Liberals and the Press (Also Liberal) would make you think it was the end of the world and we WANT compensation. Typical response.
2-20-2007 @ 7:37PM
Robert Brown said...
It is time to look at the entire problem of delays. In the recent delay we heard the explanation that there were big safety issues with deplaning the passengers. The flights would loose their sheduled departure place if they were returned to the airport. These were not Jet Blue's rules as I see it. Today Jet Blue, through its CEO declared a "bill of rights" for customer/passengers. In my opinion this is a visionary move on his part. No CEO ever wants to loose money for his business. By declaring the rights agreement, he has certainly offered a guarantee against stranding, which if it occurs, will be costly for the airline. In this way some passengers are bound to be drawn back to Jet Blue. I think it also says that since losing money is not his intent, that Jet Blue and it management will become advocates for change in regulations that endangered the health and safety of the passengers far more than deplaning the flight would have. I have never flown Jet Blue but by his action today, their CEO has given me a reason to believe that he is concerned about my travel , and is helping to avoid the fiasco that occured during the recent storm.
2-20-2007 @ 7:36PM
LORRAINE said...
JETBLUE'S PROBLEMS BEGIN AND END WITH .....THEY DO NOT HAVE THE AIRCRAFT TO MAKE UP CANCELED AND REROUTED FLIGHTS....THEY DON'T HAVE ENOUGH CREWS FOR A SITUATION LIKE MULIPLE STORMS....THEY CAN NOT REROUTE ON OTHER AIRLINES(ELCHEAPO TICKETS NOT ACCEPTED BY OTHERS)AND LAST BUT NOT LEAST...THEY HAVE CHEAP LABOR..HELLO.... YOU GET WHAT YOU PAY FOR....ONCE AGAIN!!!!! RETIRED AIRLINE EMPLOYEE WHO KNOWS WHAT I'M TALKING ABOUT
2-26-2007 @ 7:56PM
Jack Williams said...
Why should it take 5 hours to make a decision on deplaneing passangers. Is everyone afraid to wake Hitler.
2-20-2007 @ 7:36PM
Fran said...
Jet Blue, like many other airlines, has problems due to cutting expenses. I commend them for establishing a "Passengers Bill of Rights". Although I feel that 5 hours cramped on a plane on the ground is still too long, it is a start. I haven't seen any other carrier state a time.
This summer, a "Major Airline" cancelled a flight on a Thursday and told passengers it wouldn't be able to reschedule them until Monday. To me that was unforgivable. I have yet to see them offer a "Bill of Rights". Thank you Jet Blue and CEO David Neeleman for heading this reform movement. Finally someone is starting to treat us passengers like people and not a herd of cattle.
2-20-2007 @ 7:35PM
Bob said...
I fly JetBlue every week on business back and forth from Ft. Lauderdale to JFK. I had to change 18 flights that were booked out until April to an earlier time due to personal reasons. The airline charged me a change fee of $30.00 for every flight that I changed (ALL 18). I am a real true-blue customer and they would not waive the change fees. I will be flying Southwest after April because they do not charge any change fees and they also give full refunds for flights that you want to cancel unlike JetBlue who will only give you a credit towards future flights.
2-20-2007 @ 7:35PM
Norman said...
JetBlue has given us 7 wonderful years of service!!
Other airlines have tried to followed their lead in service & Price. This winter storm is new to this relative young airline, its' weaknesses will be reviewed & acted upon. The learning experience will be lifelong for this company. They will move forward in a postive way & continue to offer us the customer superb service @ an affordable price.
I am not an employee nor do I work in the airline indystry. I am a relative frequent flyer & will continue to look to JetBlue for friendly service.