JetBlue Airways Corp. (NASDAQ:JBLU) Chief Executive David Neeleman needs to quit apologizing and start performing.
The public gets that Neeleman, who founded Jet Blue, feels really, really bad that passengers were left stranded on airplanes for hours because their planes couldn't take off. We know that he feels worse that the problems persisted for days after.
Now Neeleman is ramping up the apologies with the Passenger Bill of Rights released today. In theory, it sounds like a great deal for passengers. Customers who experience delays can get vouchers for future flights. The bigger the delays, the bigger the vouchers. Passengers are also eligible to get a full refund under some circumstances. JetBlue also is promising to deplane people who have been stranded on the ground for more than five hours.
There's one problem with it though. Why would people who are angry already at JetBlue for either canceling or delaying their flights want to take the company up on its offer? I mean if things went wrong on one flight, wouldn't they expect them to go wrong again.
Talk isn't necessarily cheap -- Neeleman estimates the company's offer mistakes cost $30 million -- but actions really do speak louder than words.
Neeleman can beat his chest all he wants and beg forgiveness from every flier in America. The fact is that JetBlue screwed up royally. The best way that the company can win over the public is by flying people to the places that they want to go when they want to go there and not losing their luggage in the process.
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Reader Comments (Page 4 of 4)
2-21-2007 @ 7:37AM
Gary E. Sattler said...
An unfortunate situation to be sure but it happens. Now they should utilize the press exposure to their advantage. Make corrections, make amends and get back to business. Remember Bill Clinton and the cigar incident?
This too shall pass.
2-21-2007 @ 7:19PM
Jay said...
How thin skinned can the travelling public be ??? Look at what Northwest did just last year and did hardly anything about to remedy it. At least JetBlue is starting something that might make flying an experience again instead of Excedrin headache #1.
2-21-2007 @ 3:27AM
MIKEY BENZINO said...
TALK ABOUT UNFORTUNATE SITUATIONS..WHY DONT WE TAKE LOOK AT THE INFAMOUS "E-COLI" SITUATION @ TACO BELL A COUPLE MONTHS BACK..TACO BELL WHO RESIDES UNDER YUM BRANDS TOOK A LITTLE BIT OF A BEATING AS THEIR STORES WERE CLOSED FOR NEARLY A WEEK AND LOST TENS OF MILLIONS OF DOLLARS..BUT GUESS WHAT..THE FIRESTORM ENDED NEARLY TWO WEEKS LATER AFTER THE MEDIA SAID "OK, WERE DONE BEATING THEIR FACES IN NOW!!" AND THAT LAW THA CONGRESS WAS SUPPOSIDLY GONNA PASS CALLED THE "SAFE FOOD ACT" WHICH WOULD ENSURE BUSINESSES THAT THE FOODS THEIR RECIEVING ARE GUARANTEED SAFE OF FREE OF ANY POSSIBLE CONTAMINATE..WELL WHAT EVER HAPPENED TO THAT HUH?? HOW SOON PEOPLE FORGET..I, MYSELF EVEN VOWED NEVER TO BACK INTO TACO BELL STORES AGAIN, YET LATE THE OTHER NITE I PASSED BY AND BROKE MY OWN CODE, WHERE I TOOK THE BIG BEEF GORDITA CHALLENGE, IN WHAT TURNED OUT TO BE A TRULY SELF GRATIFYING EXPERIENCE!! AFTER LISTENING TO THE CEO OF TACO BELL ON TH RADIO ABOUT WHAT TACO BELL IS DOING TO ENSURE FRESHNESS AND SAFETY IN THEIR FOOD I AS A CUSTOMER FELT MORE CONFIDENT THAN EVER WHEN I PULLED UP TO THAT DRIVE THRU WINDOW..THE POINT OF THIS WHOLE STORY IS EXACTLY WHAT IT SAYS..JETBLUE CUSTOMERS WILL RETURN JUST LIKE BEFORE..THE ONLY DIFFERENCE IS..THIS TIME THEY WILL COME AND WILL COME WITH CONFIDENCE IN KNOWING THAT THEY WILL BE TKEN CARE OF..JETBLUE WILL BE BIGGER AND STRONGER FOR THEIR ACTIONS THIS TIME AROUND...
MICHAEL
2-21-2007 @ 7:39AM
wall_of_voodooslc said...
If the regulations are keeping people on the Tarmac 9 hours, then why doesn't someone change them? I had a great flight with Jet Blue and did it for less than driving would have cost. It is a chance you take with any airline and I'd take it again.
2-21-2007 @ 7:40AM
Karen said...
ARE THEY KIDDING ?? 5 HOURS ??? I DO NOT want to
spend five hours sitting on a plane going nowhere !
Would you go out to your driveway and sit in your car for 5 hours before you went anywhere ?
I say if it is going to take more than 1 hour for the plane to takeoff, then DON'T BOARD THE PLANE !
Passengers will be alot happier if they aren't held captive.
2-21-2007 @ 9:42AM
Ted said...
JetBlue attempted to outguess the weather and failed. As soon as all of you naysayers figure out a way to control the weather then you can continue to criticize. Until then you will have to roll with it.
Just maybe we should do away with air transportation and you crirics can walk.
The airline industry does one hell of a lot more positive then negative but never is recognized for it.
2-21-2007 @ 12:27PM
jdean said...
What a bunch of whiners! Complaining about a $30 change fee when the big airlines charge $100 plus the difference in cost of the ticket. JetBlue stands out for the leg room, TV and service it offers. The focus on them is a conspiratorial effort by the big airlines to discredit a serious rival. Wake up America!
2-22-2007 @ 12:25PM
QUEENIE said...
I have been using Jetblue for several years and think this establishment surpasses my expectations. As a matter of fact, my loved ones, a total of six passengers flew in from Boston to visit me two summers ago, and they all agreed Jetblue was their first choice of future traveling.
The recent event was an unfortunate one but I greatly applauded and admired their effort in putting consumers' safety first even though it would post a hefty financially burden, painful and unkind publicity. While many blamed and took their frustration out of Jetblue, I feel that Jetblue perhaps had done something humane in saving lives and not thinking about dollar sign. Although I can''t speak for others, I would be so grateful to be able to get strained on the ground for several days than being another victim of this wintry, blistering snow storm.
I just want to let Jetblue know that last week's disruption has not and will not deter my decision in future traveling. Furthermore, I must remind myself to fly Jetblue whenever possible. Their principle must be admired and not condemned.
I hope Jetblue will weather this storm quickly and quietly, no pun intended. I follow the company very closely -- this too shall pass. A great writer once wrote: "Into each life, some rain must fall!" This will only make Jetblue stronger. Jetblue has great business philosophy and I like how they make every seat a first class one. I lucidly remember watching Mr. David Neeleman being interviewed on the television years ago.
I wish them luck.
2-23-2007 @ 12:40PM
margot said...
Jetblue has been in the limelight as a low cost ---the way an airline should run--airline. Jetblue is a new 7 years old airline that ran into an old problem. Jetblue may have offered cheaper fares when it fist started --but now they are competively priced. They still ask that we pickup after ourselves when we arrive at out destination---"this will help keep out fares low and provide a quick turn-around. Well jet blue is not cheaper than any of the other MAJOR airlines. The difference is this-they lack the experience needed when weather or accidents happen. If their flight cancels--they do not have agreements with the major airlines to get you to your destination-if a flight of theirs cancels. If you fly say "American" and the flight cancels due to a mechanical problem--they will book yuo on the next flight ---even if that flight is on Delta or United or Usairways etc.. Jetblue does not have that agreement with the big 7 for flight accomodations or lost baggage. Their arogance was that they would never need another airline since all their planes were new. Well that is just an over sight that a very young inexperienced airline made. Stop calling it a lowfare airline---the fares are not any lower than any of the other big airlines--- it just doesn't carry a safety net when needed.
3-01-2007 @ 6:45PM
Gary Stoltz said...
I've flown Jet Blue and will continue to do so. I commend them for admitting they screwed up and believe the press over hyped the problem. I'm 6 ft 2 and if I would've been stuck like that on Continental of one of the other small seat planes I would've gone berserk. I've had a few friends fly Jet Blue since the fiasco and they were very happy with the service
2-24-2007 @ 1:41PM
A. H. said...
I flew JetBlue on 2/19 from JFK to Fort Lauderdale and returned on the morning of 2/23. I have to say that despite all the bad press, my flights were exceptional as always and the crew were so courteous. Both of my flights arrived on time and, believe it or not, I didn't even hear a mutter about the Valentine's Day fiasco. I think that Neeleman has done an excellent job by coming out with a passenger bill of rights; what other airline would ever do something like this? The fact that he also apologized and didn't try to shift the blame to the FAA or the NY/NJ Port Authority also says something...what other CEO would ever be so honest? JetBlue is a great airline and I'll continue to patronize it as I always have. If anything, this convinces me that JetBlue is a company like no other; when something goes wrong, they admit it, and I think that's what counts.
3-06-2007 @ 8:31PM
Prashant said...
Jet Blue should indeed stop apologizing..they did what they had to do. Yes there tactics was uncomfortable for their customers, but they customers safety was priority. And people should stop whining...and crying...
4-20-2007 @ 8:03PM
Stephanie said...
This is what it boils down to: America finally has an airline that is passionate about customer service. Every company has ups and downs, that's how we learn. It's what we glean from these mistakes that determine our successes. Let America be thankful that a company like JetBlue has is uping the standard. It's not okay to have rude, grumpy flight attendants that scowl and scoff at any mere request... as it's not okay in any industry to treat customer's that way. JetBlue's employees get that and they know that without the customer's then there is no paycheck. Let's wait and see America and not be so quick to judge - instead, let's consider our own customer service ethics.