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Anheuser-Busch Companies, Inc. (NYSE:BUD) has announced a new partnership with Indian company Crown Beers to brew and distribute its family of beers throughout India. The 50/50 venture will operate under the name Crown Beers India Ltd. Part of the plans include a new plant near the e-capital of India, Hyderabad. The new plant will produce 1.3 million gallons of suds a year after it opens next month.India is not currently a major consumer of beer, but with a rapidly growing economy, A-B obviously thinks the country will develop a thirst for Bud. Today, the average Indian downs 8.2 liters of beer per year, paltry compared to world leaders The Czech Republic at 156.9, Ireland at 131.1 and Germany at 115.8. The U.S. by the way, in the same study came in 13th at 81.6 liters per person per year.
The move is consistent with Anheuser-Busch's focus on solidifying its presence in growing markets. It is heavily invested already in China and Mexico, for example.
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