Can the modern world exist without caffeine?

Posted Feb 22nd 2007 10:10AM by Jonathan Berr
Filed under: Products and Services, Launches, Coca-Cola (KO), PepsiCo (PEP), Marketing and Advertising, Columns

Coca-Cola Co.'s (NYSE:KO) plans to disclose the caffeine levels in all of its products is a boon to consumers like myself who want to make sure that they aren't missing out.

I am not sure that life as we know can exist without caffeine. I know mine couldn't. My wife and I have a five-month-old son Jacob and as you can imagine sleep is a luxury. I doubt my posts would even be remotely coherent without my daily dose of coffee and my afternoon Coke Zero.

Caffeine may become the new front in the cola wars.

Pepsico Inc. (NYSE:PEP) plans to introduce a new a new version of Diet Pepsi with more caffeine called Diet Pepsi Max and I can't wait to try it out even though I am out of the target demographic of consumers 25-34.

I can't imagine how Coke will respond.

"Extreme Diet Coke?" "Diet Coke Hardcore?"

The possibilities are endless and I will sample them all.

Tags: caffeine, coke, cola wars, ColaWars, diet soda, DietSoda, pepsi, products