Oscar iPhone clip hits the right ringtone

Posted Feb 26th 2007 3:00PM by Matthew Himler
Filed under: Launches, Apple Inc (AAPL), Marketing and Advertising

Hello? Hello?

Some called the commercial pretentious, others seemed to love it. My friends texted me every time it aired during last night's Oscar telecast. One friend, a film buff, was taken completely by surprise when Apple's new iPhone made its sudden appearance following a montage of clips showing all those classic movie stars answering the phone.

This didn't surprise me since I've learned that Steve Jobs is fond of the element of surprise.

However, with each successive "hello" from these most memorable movies, Apple seemed to be emphasizing that the revolution is here -- with its new smartphone. Judging from the feedback here on campus, I would say that last night's iPhone sneak peek commercial hit all the right ringtones. What's your take?

Print this

Reader Comments (Page 1 of 1)

2-26-2007 @ 5:05PM

mike said...

the brilliance of it is the 'Hello' as an allusion to the old Macintosh introduction:

"Hello"

Steve thinks this thing (if you saw his keynote) is just as big as the Mac.. hence 'Hello'