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Cramer on GOOG: more back-pedaling and it's hysterical!

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I just can't believe it. It's just too funny. Cramer is back-pedaling on Google. I have such mixed emotions about this. I love many things about James Cramer; he gets people interested in investing, he brings up important subjects for discussion, he is entertaining, he is experienced and I feel confident he supports the small investor. All that said, he has really stuck his foot in his mouth this time....or should I say again? This is just hysterically funny, or maybe I'm still laughing at Pam Anderson (Pamela Anderson is a headline - not news - but SIRIus) on Sirius Satellite Radio, another recent Cramer pick --- hmmm? . If I don't stop laughing I'm going to fall off my soap box. Anyway, while there is much to praise about Cramer, over the last six months I think his stock guidance has been full of it. I probably should have just reissued The Cramer "Show" can cost you big!

Yesterday Jon Ogg reported about Cramer's three replacements for Google pointing out that Cramer is becoming tepid about Google (NASDAQ: GOOG) and recommending other technology stocks, as if owning some tech stocks is an imperative of some kind. Why you can't trade into some energy or utility or financial stocks instead is beyond me. In fairness to Cramer he does want his followers (listeners? disciples?) to maintain a diversified portfolio and that would include some technology stocks. Although I think aerospace and medical device companies should qualify, they do not in his view.

Now Cramer is back-peddling on Google, wow, who would have thunk it! Actually I like this call because it would be much dumber to keep dreaming about Google at $850 (when it was moving passed $500) per share which he discussed a short time ago --- but now he has new information. He now thinks Google is going to migrate down to $450 per share, a position he arrived at in the first week of February. To the best of my knowledge Piper Jaffrey (NYSE: PJC - 15 months ago) foretold of GOOG reaching $600 per share by last month. It did not, and they had nothing to say about it in between. I am not happy about these stupid prognostications from people that should know better and are screwing up the marketplace and people's lives.

Unfortunately now, Cramer is still of the mind that Google will reach $600 in a years time. I have no idea what the price of GOOG will be in a year, because I do not know what people might be willing to pay. However, I do know that even if they pay $600 per share they will be paying too much.

Here is a comment I received a few months ago that I am sharing again: "For once you aren't bashing Google but I guess you can't since you know it's going to go way pasty its high of 513 and you know you'll just have to eat your words. Funny how you don't come around when Google is doing good only when it's down." (sic) The truth is Google goes up and down and other people have had to eat their words (Cramer & PJC) while I have been more right than wrong. Actually my 12-month best guess for the value of a share of GOOG was $440, and I did not envision that figure for a few more months. If Cramer's new stance is correct and GOOG drifts down to $450 soon than it will be very close to my guestimate when I wrote on August 3, 2006: What IS Google worth? and perhaps right on cue.

Google closed last night at $464.93 down $5.69, which is not much on a down day for the over all market. At that price it had a trailing P/E ratio of 46.77. That's too high! But, maybe I could live with that P/E if the stock was not attached to two numbers I watch more closely. Google has a Price/Sales ratio of 22.34 and a Price/Book ratio of 12.11, That's absolutely nuts!. Still other readers may be more interested in it's return on assets, equity or invested capital or maybe even profit margins - ALL less than half the price to earnings ratio and enough to make me run away from this stock. Refer to the following fundamentals if you want to check for yourself. If the market goes soft does Google offer any downside protection - a defensive stock it's not!

So here I am again wondering what Google might be worth in 12 months when Cramer now states it will be worth $600 (at least for now) - - and it is a guessing game - - because there are so many unknowns. So let me think out loud. Google has trailing twelve month earnings (TTM) of $10.58 according to AOL Money & Finance referred to above. A 50% increase (generous?) would put earnings at $15.87. That is about as high as I'm willing to go. If you are willing to give Google a P/E of 35, 12 months out then you arrive at a share price of $555.45. That means Cramer and others are willing to speculate about higher earnings or give it a higher P/E, NOT ME! Twelve months from now I'm not giving it better than an Apple Inc. (NASDAQ: AAPL) 'like' P/E of 30 which only translates into a share price of $476.10. I can imagine even 10% higher than that just to be sporting, which gets me to $523.71 -- I just can't get to $600.

So if Google does reach $600 next year it will be 20% higher than I can justify today and anyone following Cramer and owning Google will be very happy - and if not look for a multitude of analysts running for cover.

For something very serious read: Chasing value: Anadarko Petroleum - got it! or check out my other posts for BloggingStocks here.

Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm.

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Last updated: November 28, 2009: 09:00 AM

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