Critics of payday lending argue that it traps borrowers into a cycle of debt, and preys on low-income people, especially minorities. This is a legitimate complaint to be sure. In fact, it sounds a lot like another opportunity that is heavily regulated by states. and that states run: the lottery. According a study conducted at the University of Georgia, African Americans are three times as likely as whites to play the Lottery frequently. An individual without a high school diploma is four times as likely to play the Lottery as someone with a diploma. An African American male without a high school diploma is more than 30 times more likely to play the lottery frequently than a white female with a post-secondary education.

I certainly don't think that payday lending is good for consumers, although the CFSA makes that case:

But, even if the loan was rolled over for the entire year, the high APR of payday loans pales in comparison to the realistic alternatives considered by consumers.

How does a $100 payday loan compare?

$100 payday advance with a $15 fee = 391% APR
$100 bounced check with $54 NSF/merchant fees = 1,409% APR
$100 credit card balance with a $37 late fee = 965% APR
$100 utility bill with $46 late/reconnect fees = 1,203% APR.

So it seems that, used extremely sparingly, payday loans may actually provide a lesser-of-two-evils for consumers in dire financial straits. The organization even supplies statistics that 56% payday loan users have been to college, 42% own their homes, and that the majority earn over 25 thousand dollars per year. I'm skeptical about these numbers, but who knows.

The bottom line is this: Payday lending is one of numerous industries that make money off of the people who can least afford it. Casinos, state lotteries, and even car dealerships and electronics stores often cater to customers who really can't afford it. Payday lending is just one of literally thousands of really stupid things that people can do with their money.