As a city dweller, believe me, I know. There are few things more disgusting than rats. I've dealt with rats in my parking garage where, much to our horror, we found evidence of rats rummaging around our Ford Taurus. When there was construction on my street, I was afraid to use the sidewalk at night for about six months one year for fear of having a furry rodent scurry across my shoes. Most recently, a soup kitchen and food pantry near my home suffered a rat infestation and had to shut down to clear the beasts out.
Rats are a fact of life in the city. As horrifying as each of these incidents were, they were eventually brought under control. The truth is, rats, cockroaches and other vermin can be controlled. And in a well-managed business or building, they should never get out of control.
That's why the recent, much-publicized rat infestation in a Greenwich Village KFC/Taco Bell (the restaurant chain is a division of Yum! Brands, Inc. (NYSE:YUM)) was so shocking. There probably are a few rats scurrying around in the sub-basements of many buildings in the city. But these rats were able to make it upstairs, in broad daylight. And so many of them! Some reports put the tally at dozens scurrying around.
For business owners, there are lots of lessons in this sorry tale. Here are a few of them -- followed by some rat-related information that may prove useful if you ever have to fight a rat infestation yourself:
Ignore a problem and it's bound to get bigger. As Michael Fowlkes wrote on BloggingStocks, the company initially deemed this a "temporary escalation" of what was previously understood to be a more ordinary rat problem.
Since when is any sign of rats in a restaurant not cause for immediate action? Bet the company wishes it had been a little more proactive about dealing with the rats when they first saw signs of them.You never know when someone with a video camera will show up and turn an isolated event into a national story. Gee, none of the other rat infestations I've dealt with turned into national news stories. To be sure, that's in good part because they didn't happen during the day at well-known national restaurant chains. But what really gave this story legs is that news crews quickly mobilized and caught all the disgusting action on tape.
It's often the small businesses that really get hurt, not the big investors. Sure, the stock of Yum Brands fell after the fiasco, but only by about 50 cents the day the news broke. The owner of that franchise is bearing the brunt of the pain. And I bet that KFC/Taco Bell franchises in other urban areas were hurt temporarily by this news. Truth is, even if you're not part of the problem, you can feel the pain.
And here is some rat information that may prove useful if you ever encounter the critters on your watch. I learned these fun facts reading Rats: Observations on the History and Habitat of the City's Most Unwanted Inhabitants, by Robert Sullivan. If you want more tips, read this fascinating (and only mildly gross) book:
Rats reproduce very quickly. One pair of rats can potentially produce 15,000 descendants a year. So if you see signs of rats, don't wait to get rid of them.
You can't just poison your way out of a rat problem. They actually reproduce even quicker after their population is whittled down due to poisoning. The way to get rid of them is to eliminate their food source.
If you see a rat during the day, you have a serious problem. That means there are so many that some of them have to venture out during the day to find food. They are nocturnal and prefer to sleep during the day (another reason the KFC outbreak is so disgusting).
About 50,000 people are bitten by rats each year. Many are sleeping children who may have food residue on their faces. Rats have an excellent sense of smell.
The life expectancy of a rat living in New York City is about one year.











Reader Comments (Page 1 of 2)
2-28-2007 @ 3:33PM
J C said...
"The company initially deemed this a 'temporary escalation' of what was previously understood to be a more ordinary rat problem". Classing this as an "isolated event" says this company has no respect for our own powers of observation. Ok there could have only been one or two rats in the closed restaurant, but they were invited in by the restaurant management. How so you ask, well all you have to do is look at the floor, food and debris every where. And that is what we could see, what was the condition of the remainder of this restaurant? This never should have happened, but from what I hear anything can happen in New York.
2-28-2007 @ 3:33PM
mike brewster said...
Okay, when you put it that way, it's time to leave the city.
2-28-2007 @ 3:33PM
Dena said...
I wonder were there large amounts of the rats found wondering around in the basement or any other part of the building. I find it hard to believe that there were no rat dropping prior to this "NASTY" outbreak.
Also when was the last time The KFC/Taco Bell had been inspected by the NYC Heath Department , and further more "WHAT WAS THEIR SCORE?"
2-28-2007 @ 3:41PM
CJ said...
I believe this place was set up. Just my feeling. I wonder who might have done this on purpose to these people. Seems odd to me.
2-28-2007 @ 3:56PM
Tobias Buckell said...
Holy cow, (or rat). When I saw the original story I wasn't thinking infestation. Those are a lot of rats. There was a Denny's where I live that had an occasional rat we spotted, and it was torn down.
Someone needs to call the Pied Piper.
2-28-2007 @ 4:06PM
Julie Tilsner said...
What a horrific story...and more woes for YUM Brand. Well, you shouldn't be eating at fast food joints anyway...
2-28-2007 @ 4:21PM
AC said...
20 yrs in northern isolated country, 30 yrs in the big city, makes no real difference, rats are everywhere. I'm curious though, since there are that many inside of one restaurant, why not use it to invite more in, trap them, and dispose of them properly. Put blinders on those windows and do a Pied Piper luring into the restaurant. Do the community a service by doing so. The neighbors might not like it, but if it gets rid of their rats, a temp inconvenience might be acceptable. Better than chasing them off to the neighbors! Poisoning only makes matters worse. They crawel off to die inside of walls.
2-28-2007 @ 4:33PM
beth said...
there have been talks many times in the past of KFC cooking rats and serving as chicken in ths south...there is absolutely NO excuse for rat infestation seems someone sit and did not take the necessary steps to insure this didnt happen..like poison and cleanliness. rats want come where food is not available....and water.
this is DISDUSTING>
2-28-2007 @ 5:30PM
Steve said...
As an exterminator in Phila for about 23 yrs, I have seen it all. When I had my own business, I specialized in restaurants from the corner bar to the most upscale places in town.
The reason for such problems is a serious lack of sanitation and structural defects.
The defects allow rodents (and other pests) in, the poor sanitation allows them food to survive. My favorite saying is "If they can feed, they can breed" as this food place in NY has proven true.
These things can be fixed with some elbow grease and common sense! (seems the owner/manager is lacking both).
2-28-2007 @ 6:38PM
Isabelle said...
Don't you know that RATS bring the PEST?
Specially in a city like New York
Read the Book from Emile Zola " The PEST its happen early 20 century
2-28-2007 @ 6:38PM
Isabelle said...
Don't you know that RATS bring the PEST?
Specially in a city like New York
Read the Book from Emile Zola " The PEST its happen early 20 century
2-28-2007 @ 6:43PM
matt said...
this is gross i am an exterminator in NYC and they should have gotten rid of the problem a lot sooner. The new what was going on.
-if you have a problem call (800)311-6655 they will get the job done rite
2-28-2007 @ 6:56PM
kevin said...
Its been a so called Urban legend for years that KFC uses rats instead of chicken, I guess its true after all Yum finger licken good
2-28-2007 @ 7:02PM
Felicia said...
I stopped eating KFC when I learned that they were reporducing a chicken like protein in labortories. It went to the Supremem Court because they were calling it chicken and it was not. That is when the name had to be changed to KFC, unless a particular branch was actually using real chicken.
The protein was preseasoned (very salted) and could not be reheated once cooked. It gave me terrible headaces. It saved the company lots of money not to have to buy real chickens, but to instead make it in a laboratory. After they would put it on bone looking bones, but, if you looked carefully, all of the bones looked the same. This protein was not made to be reheated once you purchased it at a KFC, so you would always find that the KFC protein would be very tough, unchewable the next day.
Regarding NYC rats, I was standing on a platform and a huge rat, at 145th street, began to run like a grey hound, toward the beginning of the platform to go down onto the track area. People were falling and hurting themselves, scurrying so quickly to get away. I did not see it right away, I just saw the people running. I froze when I realized that the thing that they were running from was running/hopping towards my direction. It was so big, I actually thought it was a small kangaroo. I could not wait to hear the news that night to see what it was. Nothing. Not one word. A few weeks later I heard of a spliced animal rat+ something else had gotten out of a labortory in NYC and was seen in the subway system. Others talked about rats living to be older than the believed one year and that that could have been one of the oldest living rats. I did not believe this.
The only time I eat out nowadays, is when I BBQ vegetables on the grill in my back yard.....in Arizona......New Yorks rats are a bit larger than my mind can take.
2-28-2007 @ 7:02PM
roger said...
nyc restaurants this is common, once i saw a rat on the buffet tables n complained to the manager n he hit back with we are new and earlier there were big rats now these are tiny mice, so thats progress lol
2-28-2007 @ 7:12PM
Dave said...
Are these imported or domestic rats?
Anyway,
I love Rats.
They are the smartest non-human companions on the planet. Anyone who has taken the time to get to know them personally will agree.
They are loving, adorable, fastidiously clean, and loyal, with strong family ties!
The Plague was caused by Human Feces and bad sanitary systems, not by rats.
It's the "food" business staff and management that can behave in a disgusting manner.
But like any opportunistic species, they will go where the food is. No food, no Rats.
Period.
But I guess the fact that they will even consider dining at KFC means that they are not that smart.
The moral of the story is:
If you can't clean up after yourself, someone else will.
2-28-2007 @ 7:16PM
thetycoon said...
so thats how kfc make there chicken/and the reason why tacobell stop sellin chilli cheese burratos
2-28-2007 @ 7:20PM
juneploon said...
thats why i miss bojangles chicken they were clean
2-28-2007 @ 7:57PM
Carol said...
Those rats didn't appear overnight-- surprise. They knew and saw evidence of it. I once had an apartment next to an "eat N Park" (PA chain). There were rats in the dumpster. They would come out and bare their teeth at you. Coming home to that in the dark was not just disgusting, but frightening.
2-28-2007 @ 8:37PM
JIM said...
CONSTANT AND REGULAR MAINTAINANCE AND THOROUGH CLEANING WILL USUALLY KEEP ANY PLACE FREE OF PESTS OF ALL KINDS. PUTTING FOOD AWAY, KEEPING IT IN A SEALED CONTAINER, REFUSE IN GARBAGE BAGS IN TRASH DUMPSTERS ARE MORE OF WHAT TO DO REGULARLY. DON'T WAIT FOR SOMEONE TO COMPLAIN. LOSING CUSTOMERS IS DEFINIELY MORE COSTLY THAN DOING IT RIGHT. 5% WILL SUE AS WELL.