While Viacom, Inc. (NYSE:VIA) pitched a fit over the presence of its content on YouTube, the BBC will be putting promotional trailers for its new shows on YouTube. According to the Financial Times, " From the BBC itself there will be content based on current hits such as Life on Mars and Doctor Who, while from BBC Worldwide there will be clips from old favourites such as Spooks and Top Gear, which are sold globally."
The BBC is attempting to reach new audiences, and this looks like a brilliant way to do it. In my opinion the BBC produces some of the best content in the world, but most young people don't watch it. sites like YouTube may be a great way to reach them.
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