Late Friday, YouTube announced a partnership with BBC. According to the press release, the partnership will "create branded BBC 'Channels' on YouTube operating under separate BBC and BBC Worldwide agreements." The three channels would be the BBC, the BBC Worldwide, and the BBC World. This partnership allows BBC to "bring new audiences to the proposed BBC iPlayer service, and to secure commercial revenue via BBC Worldwide," according to the release on YouTube's website.

This partnership is important because it shows that YouTube is continually interested in working with content-owners to keep interesting material on YouTube. These partnerships are typically the result of discussions between companies and YouTube due to the copyright disputes with which YouTube must frequently deal. Companies (rightfully so, in my opinion) are cracking down on YouTube for allowing users to post copyrighted material on the website. YouTube is dealing with this problem the right way -- by creating solutions that make sense for both YouTube and the content-owning company.