Cramer likes depressing names: hospice, payday loan, pawn, funeral home

Cramer on tonight's MAD MONEY said that the blowup in sub-prime might actually create a boom for pawnbrokers. Hmm, this sounds familiar.... I posted 15 Second-Line Defensive Stocks and Cash America (NYSE:CSH) was the one I noted as the beneficiary there.

Cramer thinks the first way to play lower-income-not-being-able-to-borrow is via pawn shops. He likes Cash America as his pick ... hmm, sounds familiar. CSH traded up 2% after Cramer touted this one. Payday cash advances are another way to play these, even if the rates are super-high. The best play according to him here is Advance America Cash Advance Centers Inc. (NYSE:AEA). Cramer said that some states have been trying to limit these and that there has been pressure to stop the regulation from the people that need to borrow. AEA traded up 3% after Cramer touted this one.

Chemed Corp. (NYSE:CHE) is a stock that Cramer actually likes as one among the rubble. CHE is divided into two segments that aren't related: one is Roto-Rooter drain cleaner and one is Vitas that runs hospices. Neither operation is related but they both make lots of money. It has exited the Medicare-related hospices to avoid caps, and its earnings power is there. They beat earnings expectations and they raised guidance. Cramer said the company didn't even envision being this popular. It jumped $7.00 on the news and the market sell-off took off about $2.00. He thinks this one can run and he thinks it will get its momentum back.

On a call-in Cramer did say that Service Corp. Intl. (NYSE:SCI) in the funeral area is a winner and it is close to a yearly high. Cramer also thinks that UnitedHealth Group (NYSE:UNH) is one that he feels better about.

Jon Ogg does not own securities in the companies he covers.