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American Idol: Are Indian call centers skewing the vote?

I have been following American Idol with my kids and think I am witnessing another example of the law of unintended consequences. This year one of the surprises on the show has been the success of the youngest contestant. He has survived the first three cuts from 24 to 20, to 16, to last night's featured 12.

Last night when asked by MC Ryan Seacrest if the judges thought "America got it right," the judges said no. Simon Cowell, the curmudgeon of the group, then opined: "They must have turned the sound down," referring to the voting public. I myself was first surprised by the 17-year-old's success with voters when he made it past the first cut and Seacrest said that he had the fourth highest vote tally among the 12 boys. I thought that strange, as did Randy, Paula and Simon. Last week and again this week the judges gave this young man no encouragement and Simon was his usual bad self, basically telling him he was the worst of the whole group. Yet "America voted," and he survived again.

How could someone that was so clearly outclassed by the other singers be so popular with the voters? He is warm and friendly and has a nice smile, but this is a common enough commodity --- it must be something else, but what? What is his base of support? Then it occurred to me: He is American, of East Indian descent. Other ethnicities were represented on the show; could his possibly make the difference in voting? I think for him or anyone to survive they need a large base of support and his largest could come from India. Then I had a brainstorm: Indian call centers!

Now I have no idea if this theory has any relevance, or if I'm the only one in the country who agrees with the judges that this kid should have been long gone, but I do know that large numbers of viewers are voting to keep him on the show and the call centers in India have the ability to make cheap calls to the United States like no other constituency. And if that is the case, does that create an unfair advantage? Can anything be done about it? Does it matter? Should anything be done about it? Should calls be restricted in some way? Maybe it has become International Idol.

Globalization will have other unintended consequences as we integrate our societies and our economies. This theory, if it has any validity, is just another bizarre twist in a long journey. Often, no matter how much we research and evaluate our investments we are blindsided by something we did not consider, could not control, could not have foreseen. In a global economy where we are investing in more complex financial instruments and farther from home, simply being caught by a changing tide is even more likely.

SINCE POSTING THIS STORY it has become clear to me that numerous factors are in play and the theory is a stretch for plausibility, see: American Idol puzzle solved: Market Theory and still more; Sunday Funnies: American Idol - Indian Idle, and then finally, Amercan Idol or Survivor: It's for real.

And FINALLY, Believe it or not, and despite the misinformed commentors:American Idol broadcast live in India

Check out my other posts for BloggingStocks here.

Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm.

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Last updated: July 09, 2008: 07:30 AM

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