After crapping out by placing a billion Walt Disney Co. (NYSE:DIS) dollars to win on the web site Go.com, Michael Eisner is returning to the internet with a much shorter-term vision; 90 seconds, to be exact.Eisner's new investment company, Tornante Co., has created Vuguru Studio. The studio is partnering with Big Fantastic on their first project, a series of 80 minute-and-a-half episodes of a show titled "Prom Queen". The series will premiere April 2nd on YouTube, Veoh.com and Vuguru.com.
Prom Queen will be a serialized mystery revolving around preparations for a senior high school class prom. It seems to slot in-between the short, user-created content so popular on YouTube and the scripted world of television.
Eisner has already lined up sponsors for the series, which leans heavily on product placements. ELLEgirl Magazine will offer tie-ins on their site, ELLEgirl.com, with Prom Queen-esque clothing from lines such as Victoria's Secret. StarStyle.com will offer fashions worn by the cast of Prom Queen.
The L.A. Times reports Eisner and crew are already working on a different series, in which the episodes are stretched out to a whopping five minutes. On television, that's barely enough time for Jack Bauer to torture someone.
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