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The Geneva Auto Show: Sex still sells, you got a problem with that?

There's a hot topic getting a lot of attention over on Autoblog so I thought I would mention it here. It would seem that The Girls of Geneva have created quite a stir over there and the readers are eating it up. It comes as no surprise that auto manufacturers, when displaying their wares, continue to use the most basic of human instincts -- our sexual drive -- to draw attention to their merchandise. Still, a few folks with clouded reasoning find the practice distasteful. I, for one, have always deemed it to be intelligent marketing practice.

The association between transportation and sexual satisfaction is as old as the wheel itself. In fact, it's older, but that's beyond the scope of my current mention. The concept encompasses two specific human drives. One is the desire to get somewhere and the other is the desire to "get some." Would it be confusing then, to anyone, that the two concepts would be agelessly coupled in joint appeal? Get somewhere and get some -- its truth has sent hungering souls crisscrossing the planet. Who in their right mind would deny it as the most powerful of marketing ploys?

Of course, the exploitation of human beings for any purpose is dubious when accomplished without their consent, but if Lacey and Bambi and Tawny should choose to make their livings pointing at cars while wearing filmy dresses, who am I to say that they're doing anything wrong?

Besides, it has worked for Bob Barker all these years, and somehow I don't think The Price is Right would be quite the same if those prizes were displayed next to burly plumbing contractors. My wife is in agreement with me on that.

Sex sells and it will continue to do so as long as we human beings have the drive to procreate. It's not bad, it's not wrong and it certainly won't change any time in the near future. As long as our inner beings are directed by the basic needs for food, shelter, personal security and sex, manufacturers will continue to use the triggers to those most basic of human drives and shall reap great success in doing just that. It is my opinion that the strategic placement of attractive human beings to gain attention is simply intelligent marketing. If you don't like it then don't look, but please don't block the view for the rest of us.

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Last updated: November 27, 2009: 05:05 AM

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