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Britney fiending for Coca-Cola

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Apparently the latest rung on Britney Spears' downward spiral of destruction is flavored with Merchandise 7x. According to an "insider" at the erstwhile pop princess' rehabilitation center, Britney is coping with her myriad of issues by gulping down 24 cans of Coca-Cola (NYSE:KO) per day. One can only imagine what effect the syrupy goodness and caffeine (delicious in moderation, but a can an hour? inarguably excessive) is having on poor Brit, who is already reportedly battling postpartum depression, addictions, and general humiliation and shame.

Of course I immediately thought of Spears' infectious "Joy of Pepsi" commercials (which I downloaded in MP3 form six years ago, thank you very much). I wonder if PepsiCo (NYSE:PEP) views this new development as a betrayal, or a slight relief?

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.

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Last updated: November 24, 2009: 12:55 AM

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