Halliburton starts the spin with 13k job promise

Posted Mar 15th 2007 11:05AM by Tom Barlow
Filed under: Marketing and Advertising, Halliburton (HAL)

http://farm1.static.flickr.com/28/43040507_10501dd2b4.jpg?v=0

Halliburton (NYSE:HAL), caught in a firestorm of criticism over its decision to relocate much of its senior management to Dubai, UAR, cranked up the spin machine today by announcing they will add 13,000 jobs this year, including some (exact number not disclosed) right here in the U.S. The corporation currently employs 104,000 people in more than 100 countries. Of those, around 11k work in the old home office in Houston.

Halliburton's employee numbers are about to plummet, however. Over half of the employees work for KBR (NYSE:KBR), and when the separation of this business from Halliburton is complete, probably next month, only about 45 thousand will remain as Halliburton workers.

What will be the company's next brand-rebuilding move? Keep an eye on the news for more face-saving (and contract-saving) moves. How about a makeover for the Statue of Liberty? Her gown is so 19th century.

Tags: brand management, BrandManagement, crisis management, CrisisManagement, dubai, hal, halliburton, image management, ImageManagement, KBR, texas jobs, TexasJobs