The Washington Post's Marc Fisher reported today on the travails of Jim Willard, who owns a couple of Dunkin' Donuts franchise locations in Maryland. Willard has operated his Potomac and Rockville locations kosher, to the pleasure of the local Jewish population. However, in a move of astounding shortsightedness, the corporation has informed Willard that he must offer the entire standard Dunkin' Donuts line, which includes non-kosher dishes such as a Sausage Egg Cheese Croissant and a Bacon Egg Cheese Croissant.Willard's are not the only DD locations that are kosher, according to the Dunkin' Donuts spokespeople. They estimate about 40 locations across the country abide by the dietary laws. Dunkin' Donuts defends its dictate by pointing to market research suggesting a full menu would increase unit sales. Headquarters is not without compassion, though; they are permitting Willard to keep kosher his DD outlet inside the Rockville Jewish Community Center.
The local Jewish community is protesting this move, circulating petitions in hopes of keeping DD in the fold.
Fisher also noted that over 20% of the nation's Krispy Kreme (NYSE:KKD) locations are kosher.
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Reader Comments (Page 2 of 2)
3-19-2007 @ 11:49AM
Richard aka Pinchas said...
What is equally important here if one reads carefully was the comment made by Mani in response number eleven (11). How the Jewish Community interacts with its neighbors. We have our customs and ways and to constantly nudge our neighbors who just might have been there before us to have to accomodate (you know what I mean, no noise on our shabbas, telling them to try not to drive that day, dress a little nicer if you are going to be visible on Saturday and etc.)us just might be considered offensive to some. So much so that they take side with people who love to hate and kill in the name of their prophet. Maybe we need to be more sensitive and do more within our own communities to keep harmony there while we live our special way. Don't just think about it Rabbi, your positive energy can be mistaken by others who do not understand from where you come. With love. Shalom.
3-19-2007 @ 12:04PM
John said...
I must be missing somthing, not being Jewish I just don't understand why (If not in a Jewish Comunity center) they can not have both. Well Just consider me unreasonable
3-19-2007 @ 12:59PM
David K. said...
Mani, #11. above, is an outright anti-semite. The DD thing just gave him a stage to express his bigoted feelings. Hitler lives in today's world in the image and word's of people like Mani. May G-d ignore his hatreds and may we others, Christian, Jewish, Islamic, Buddhist, Shinto, etc. respect each others' beliefs and live in peace and harmony wherever possible.
3-19-2007 @ 12:19PM
Richard said...
DD is not real bright. One of the keys to sucess in todays retail enviornment is target marketing i.e. putting the products on the shelves that sell based upon local buying habits. Even if they put the saussage egg cheese croissant or the bacon egg cheese croissant on the menu, with where these stores are probably located and with the particular customer base they serve they wouldn't sell anyway. Since DD makes a percentage of the sales at every store wherever they are located, they should be glad that these franchises were able to take the DD brand and market it to a niche market. I wonder if DD understans the concept of no sales works out to zero per centage of sales.
3-20-2007 @ 2:15PM
Mobu Jemo said...
Do Human Brains Also Have Donut Holes? You would think so based on some of these comments. If DD contractually requires its franchisees to serve ALL the foods it demands, then NOT doing so would be a breach of contract. If such a requirement is NOT made on its franchisees, then each franchisee should be allowed to tailor their menus as he/she sees fit. Period.
TO THE "ANTI-SEMITE" in comment #11 who complained about Jews over-running his neighbothood, and TO THE COMMENTATORS who are so quick to label people "Anti-Semites" :
I am 100% Jewish and have had the same experience as the "ANTI-SEMITE" above. Ultra-orthodox Jews moved into my community (a middle to upper middle class mixed community) and within a few years put pressure on local merchants to close on Saturdays (otherwise they were blacklisted), and looked down on everyone (Jew and Gentile alike) who dared to drive a car or do commerce on the Jewish Sabbath (Friday sundown through Saturday sundown)or Jewish Holy Days. WAKE UP CALL: THIS IS AMERICA, not an Israeli commune! Yes, you are free to express your religious and political beliefs, but you are NOT free to IMPOSE them on others. I practice my reform brand of Judaism (which you don't even recognize) the way I see fit. Seriously, by being so callous and inconsiderate to others, you illuminate your own bigotry and sow the seeds of the very bigotry you detest in others. A little consideration and humility would go a long way toward achieving a peaceful world. No one (except G-d) has all the answers. We may (or may not) be the "Chosen People" but we were certainly not chosen to disrespect others. And that's my 2 cents.
3-19-2007 @ 1:13PM
callwanda said...
KISS Keep it simple, add another idplay case, one is KOSHER the other is NOT. Whats the big problem here, can't people go in to a dunkin donuts and read KOSHER or NOT KOSHER?
3-19-2007 @ 1:59PM
ftkaplan said...
Its simple economics. If a franchise wants to be kosher or christian or ? and keep those customs and holidays then so be it. People can shop some where else. But I believe the isssie ismoney. The corporate headquarters probably feels that more money should be generated from that area and by forcing them to carry all items would generate my royalties back to corporate.
3-19-2007 @ 3:21PM
MAURY SIMON said...
Can you believe that a local donut shop in Ohio went KOSHER! About a year ago, the non-Jewish merchant decided to be KOSHER. You cannot imagine the increase in business his store. He even advertises that the store is COMPLETELY KOSHER.
MAURY
3-19-2007 @ 2:54PM
Mat Reime said...
When you buy a franchise, you buy its operating systems and procedures. The Franchise Operating Manual tells you exactly what you can or cannot do and one thing you cannot do in any food franchise is make up your own menu.
Granted, the franchisor could be accommodating and either permit this franchisee to drop certain items or to alter items that meet dietary laws. But that is at his discretion.
Also, "Kosher" food does not mean "healthy" food. All kosher meats are high in sodium (a result of Koshering, or brining the meat), high in fat, the permitted fish is high in fats and mercury, a lot of the food is pickled or smoked
3-19-2007 @ 6:46PM
Joe said...
Some niche markets can be served by simply ADDING to a menu. For example, adding new ethnic-style dishes to a full-menu restaurant does not require removing existing menu items.
Other niche markets are more problematic. To cater to customers with severe food allergies, a restaurant would do better NOT to also serve dishes with ingredients that could put those customers in the hospital or worse, because cross-contamination from utensils is extremely difficult to avoid.
Alas, the rules for keeping food kosher entail similarly rigorous attention to keeping utensils strictly separate (separating not only kosher from nonkosher, but also kosher-dairy from kosher-meat utensils). That's why even many restaurants serving Jewish ethnic foods claim only to be "kosher style" rather than fully kosher.
In rare cases, a choice must be made. Some airlines simply stopped serving peanuts, for example, when they realized that the cabin air was getting full of peanut allergen from so many bags being opened at once. Usually, however, there's ample opportunity for win-win solutions to satisfy all customers. All it takes is some good will and a little ingenuity.
Dunkin Donuts does indeed seem to have made a short-sighted decision by deciding to revert to a totally standardized model. Rigid standardization worked well for Henry Ford and McDonald's, but we've long since progressed to an era of "agile" business models favoring "mass customization."
3-19-2007 @ 7:08PM
John said...
If you have special religious beliefs and a restaurant does not offer your high maintainance silly waste of time needs, than go somewhere else and keep the typical whining to yourself.Grow up people. It's just Donuts!!!!!!
3-19-2007 @ 5:11PM
R. Zar said...
Obviously the Jewish dietary law does not allow
consumption of pork and other non kosher animal produce.The DD shop has been opened to mostly cater the orthodox Jews who follow this law.
It is also "very" obvious that once the Jewish customers see the non kosher animal products being sold in the shop they turn away and don't even buy the donuts.
So, how will the DD shop make more money by selling Porks and Sausages.
Infact since there are not many Kosher DD shop around, the shop will do even better than others.
3-20-2007 @ 6:48AM
Jeff said...
David #12, you are exactly right!
3-20-2007 @ 6:46AM
Mindy said...
Arlene, of comment Number 26, I;m sorry to sound harch, but that is an extremely immature and irrelevant comment to say.
Just because you can;t understand the concept of religioun beyond morals (which you would probably think are permeable anyway) doesn't mean you have to denigrade people for believing in them.
It doesn't look to me like you've had the proper exposure to any type of observant relion- I ma an observant Jew and to me it makes a very big difference whether somethng is kosher or not.
And "pleeeeeese"- the fact that we live in the 21st century is not an excuse.
God's word is not just for the 1500s.
3-25-2007 @ 6:15PM
Zach said...
Last time I looked, this was a country ruled by a democratic government. We have the right to sell any kind of ethnic food, anywhere, regardless of the composition of the neighborhood. I love going to China Town, Greek Town, Little Italy and any other ethnic enclave to get traditional foods. No one is forcing anyone to eat at these restaurants. If a neighborhood begins to look like another country it is a wonderful testimony to the diversity many of us have come to appreciate. I live in Las Cruces, NM and moved there intentionally. There are over one hundred Mexican restaurants and all of them add character to the city. To politicize this issue and post hateful remarks about Jews borders on blatent racism, a crime in this country. Just relax and smell the chopped liver.
4-13-2007 @ 5:30PM
lindseydean said...
let there be PEACE on earth and let it begin with me.............................
4-13-2007 @ 7:06PM
Barbara said...
WHEN WILL IT EVER END WITH THESE "CHOSEN PEOPLE!!" EVERYWHERE THEY GO THEY HAVE TO CHANGE THE WORLD, SO THEY CAN FIT IN. BAD ENOUGH THEY WANT TO RUIN "CHRISTMAS", NOW CONTROL "DUNCAN DONUTS!" OH, PLEASE! GO FIND YOUR OWN PLANET TO LIVE ON AND LEAVE THE REST OF MANKIND ALONE!!
4-29-2007 @ 11:53AM
BearInAtlanta said...
Hmmmm, I think it might take alot more effort than this Kosher DD may want to undertake... I am not Jewsih, but I work for a Jewish and 100% Kosher Business. Its not as simple as just sticking up another display case for Non Kosher products... There must be an entirely seperate kitchen, utensils, Bakeware,etc in which to prepare these Non Kosher products. Adding an additional kitchen to this DD franchise would undoubtedly be a huge financial burden, Jewish or not.
5-06-2007 @ 11:26PM
Trevor said...
What a bunch of kosher bullcrap. Sprinkle some holy water and get it over with, ya religious morons. Damn, does, idiocy know no bounds?
5-07-2007 @ 8:07AM
Britney said...
A lot of people who commented above fail to understand how Kashrut (Kosher laws) actually work. It is NOT as simple as putting in two seperate display cases marked 'kosher' and 'not kosher'. In order for something to be kosher, it must be prepared in a kosher kitchen. This means that it can not touch the same dishes/machinery/tabletops that the non-kosher food (in this case, pork) have touched. In order to convert the DD while still keeping the rest of the items kosher, they would have to install a second kitchen, with a second set of appliances. Not exactly cost-effective. If these DD locations were to start selling the foods with pork, orthodox Jews would no longer be able to purchase anything there, and DD would actually LOSE $$ in the orthodox neighborhoods. Maybe the boneheads who head DD should try a little sensitivity and open their minds to alternative business, including stores that market SPECIFICALLY to a target audience. Tons of successful corporations alter their menu depending on their audience. McDonalds in Jerusalem uses ONLY kosher meat, and doesn't offer any cheeseburgers or milk products. Likewise, McDonald's menu is severely altered in many different countries, such as Japan, India, Italy, etc. They tailor their menu to their local customers, as they should. DD should do the same!