In the past few years, American breweries have been competing over who can pollute the pristine flavor of beer with the most noxious flavorings. Now SABMiller (LON:SAB) and Anheuser-Busch (NYSE:BUD) are taking two very different spins on chelada, a beer drink imported from the Caribbean. In its most basic form, the chelada is a fairly innocuous mixing of beer with lime and salt. Miller's new product, Miller Chill, incorporates these flavors in their new product, which they have slotted as a super premium light beer.
Anheuser-Busch's very different chelada will mix either Bud Light or Budweiser with clamato juice, along with the lime and salt flavors. The drink will be packaged in 24-oz. cans.
Both products are targeted, at least in part, to appeal to the U.S.'s growing Mexican and Central-American immigrant communities. The label art A-B filed with the Treasury Department for its Budweiser version leads with Spanish text, the English subordinate.
Frankly, I prefer to keep my evening and breakfast beverages well separated. And beer with tomato juice? What will we see next --Rolling Rock waffles?
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Reader Comments (Page 1 of 1)
3-23-2007 @ 5:09PM
John Guth said...
I was in a restaurant in Choteau Montana 20 years ago and everyone was drinking Beer mixed with Tomato Juice. What took Bud so long to come up with this combination ??
3-23-2007 @ 5:09PM
Carmen said...
I think it's a great idea. My boyfriend always has to buy clamato and lemons separte and i make it for him. Our friend was out in fresno and found it and brought some back to us. Great idea. I can't wait to taste it tonight after work with my boyfriend. Carmen
Ventura,Ca.
4-19-2007 @ 7:50AM
mike said...
It's true. I drink the Kansas cocktail (or bloody beer) every Friday night. I guess, back in the day when only 3.2 beer could be found, it allowed drinkers to have just enough for a good buzz without tearing their stomachs to shreds. Anyways, the taste caught on, and if you ask me, it's the best drink there is on a hot summer day.
4-23-2007 @ 2:38PM
dan said...
I agree. I had this stuff in New Orleans and its for real. It actually has a great taste IF you like that kind of beer. Some people find the thought of it disgusting but they need to at least try it...