Think you've TIVOed yourself through all the ads on King of Queens? Think again. According to the Nielsen people, viewers of the show saw 1,954 paid product placements within the series in 2006. That Coke product in a character's hand during the intro? Advertising.Not to pick on King of Queens, though: they weren't even the industry leaders. According to Nielsen's report on 2006 advertising, the top 10 shows that sold product placements were:
- American Idol: 4,086 placements
- Amazing Race: 2,790
- Extreme Makeover Home Edition: 2,787
- The Biggest Loser: 2,478
- America's next Top Model: 2,309
- King of Queens: 1,954
- Hell's Kitchen: 1,909
- The Apprentice: 1,831
- Rock Star Supernova: 1,609
- Big Brother 7: 1,591
- Coca-Cola (NYSE:KO) Soft Drinks: 3,355 occurrences
- Chef Revival Apparel: 1,592
- Nike (NYSE:NKE) Apparel: 1,307
- 24 Hour Fitness CTRS-CLUBS: 894
- Chicago Bears Football: 604
- Dell Computers (NASDAQ:DELL): 556
- Cingular Wireless (NYSE:T): 533
- Nike footwear: 497
- Starter Apparel: 496
- SLS Electronic Equip Speakers:489
The biggest losers: local newspapers dropped 3.6%, network radio was down 2.4%, and smaller market television dropped 0.9%.
Unlike the market report I blogged last week, the Nielsen results include an estimate of ad revenues from search engine marketing.
The top categories of ad spending, according to this report:
- Auto industry: -$197 million from '05
- Pharmaceuticals: +$719 million from '05
- Local auto dealers: -$177 million
- Dept stores: +$166 million
- Fast food restaurants: +$203 million
Before the bell: Stocks ready to climb on hopes of continued low rates
Why do we have a weak dollar?
Holiday hiring slow for retailers
Reader Comments (Page 1 of 1)
3-21-2007 @ 9:57PM
Glenda said...
though i have only been in this blog for the first time in my life, i have been intriged. Nice pic's too. Sincerly, some people, such as yourself, realy give thought to the world around us. Its refreshing.
Thanks
Glenda