McCartney to "hear" Starbucks music


I posted on the possibility of Paul McCartney moving over to a new label founded by Starbucks last week, and as of yesterday it is official: Paul McCartney will anchor the new Starbucks (NASDAQ:SBUX) label Hear Music. According to Billboard.com, McCartney's next album will be released in June and mark the beginning of his new relationship with Starbuck's and the end of his relationship with Capitol Records.

When I blogged before I did not know what to make of the development or how to accept McCartney leaving Capitol Records. I still don't, but now at least I know that I have to accept and acquiesce to the journey to Starbuck's in the middle of the summer to buy an album I know I will want (so I'm not a coffee in the summer fan, and I blindly look forward to anything McCartney intends to release - even the classical music that some listeners may not even be aware that he writes or releases).

All I can say is that I hope this is a good move for the knight. Heather Mills is certainly not supposed to be able to benefit from this move, or at least that is what McCartney said the reason for the move was when it was originally announced a week ago. In any case, it is now official, so we must look forward to "hearing" how the new label will sound with McCartney at the helm. It is certainly in great hands with the musician, but what does this all mean for the record selling industry? That is a question to think about with a warm cup of joe in hand.
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Last updated: May 21, 2012: 10:16 AM

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