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Wii leads the pack; PlayStation 3 lags

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The results for video game console sales for February are in:

  • 335,000 Nintendo Wiis
  • 228,000 Xbox 360s
  • 127,000 Sony PlayStation 3s

This means that 48.5% of the new video game systems sold in February were Nintendo Wiis. That's a big ouch for Sony, whose high-tech new system appears to be struggling for consumer acceptance with Nintendo's less-tech, but more fun, Wii. Interestingly, Sony's PlayStation 2 sold 95,000 units because of its recently reduced price of $129. The strong sales there indicate that the PlayStation 3's launch price of more than $500 was prohibitvely high, and that PlayStation customers are happy to just buy the old system.

In some ways, the slow sales of the PlayStation 3 appear to be a flashback to the launch of the 3DO in 1993. While the unit was way ahead of its time technologically (it was among the first to offer CDs instead of cartridges), its high price point (among other factors) put it at a competitive disadvantage compared to simpler, less expensive systems like Super Nintendo and Sega Genesis.

Perhaps Sony will lower the price (they are already taking a loss on each system sold) to increase the user-base for new video games. Right now, developers will be much more inclined to work with the Xbox 360 and Nintendo Wii, which have sold 2 times and 5 times as many units as the PlayStation 3, respectively.

Interestingly, Atari founder, Nolan Bushnell, was predicting that the PlayStation 3 would "fail" even before it was released. In November, he told Red Herring that "I think Sony shot themselves in the foot ... there is a high probability [they] will fail. The price point is probably unsustainable. For years and years Sony has been a very difficult company to deal with from a developer standpoint. They could get away with their arrogance and capriciousness because they had an installed base. They have also historically had horrible software tools. You compare that to the Xbox 360 with really great authoring tools [and] additional revenue streams from Xbox live ... a first party developer would be an idiot to develop for Sony first and not the 360. People don't buy hardware, they buy software."

If the second part of Bushnell's hypothesis comes true (developers being in no rush to produce software for the PlayStation 3), Sony could be in serious trouble.

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Last updated: November 27, 2009: 03:24 PM

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